Latin America has been at the heart of the global fruit trade for decades, supplying grapes, apples, bananas, pineapples, avocados and more to European supermarkets. But as Asia’s appetite booms and North America remains dominant, Europe’s role is under question.

🎧 Tune in to discover how Chile and Costa Rica plan to keep Europe on their radar, and what lessons the global industry can learn from their strategies.

Guests:

Daniel Diaz, Procomer Europe

Moderator: