Over the past two decades, it has become one of the most transformative forces in the industry. But as the market matures, new dynamics are emerging.

In this episode, Dehai Yu (OneDayOne Group) shares insights into changing consumption patterns, premiumisation, digitalisation, and what international suppliers need to stay competitive in China’s evolving market.

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As its economy grows, the country is strengthening its role in international markets. New trade flows, sourcing opportunities, and supply chain connections are rapidly developing.

In this episode, Siebe van Wijk (The Fruit Republic) explores Vietnam’s growth trajectory and what it means for the future of fresh produce trade in South-East Asia.

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Shoppers increasingly value freshness, traceability, and sustainability, prompting the industry to rethink where and how produce is grown. Local sourcing is evolving from a marketing claim into a structural shift.

In this episode, Arie Havelaar (Sawari Fresh) discusses the opportunities and challenges of producing closer to key markets – and what this means for global supply chains.

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As the industry evolves, new varieties and alternative sourcing models are creating opportunities to generate more consumer interest and add value across the supply chain.

In this episode, Giulia de Montanaro (Sambòa) shares how innovation can reshape perceptions and unlock new growth potential.

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More than ever, the global fresh produce trade puts a premium on efficiency. That means it demands a lot from cold-chain distribution networks and infrastructure, especially when transporting highly perishable products across long distances.

In this episode, Alfred Whitman (DP World) explains what it really takes to maintain seamless, continuous supply lines in today’s global market.

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Consumer expectations are changing fast. Shoppers increasingly look for brands they recognise, stories they trust, and products that fit seamlessly into their lifestyles.

Together with Thierry Montange (Fresh Del Monte) and Vadym Kedyk (Kiss My Hass), we explore how fresh produce companies are rethinking marketing, branding, and consumer engagement in a traditionally commoditised category.

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Bananas face a growing threat from disease, and it’s a challenge that could eventually wipe out the business if it’s not tackled head on. Fortunately, the industry is working hard to find solutions that will secure its long-term future.

In this episode, Gert Kema (Yelloway) and Andrew Dominy (Tropic Biosciences) discuss what is being done – and what must be done – to protect bananas, from advanced breeding and biotechnology to disease management and supply chain strategies.

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The fresh produce business depends heavily on global shipping, but the rules of the game are changing as the trade comes under pressure to be more environmentally friendly.

Together with Stefano di Paolo (Great White Fleet), Sabine van Vloten (Shypple), and Kristen Orschulok (GIZ), we explore how the industry is responding to increasing sustainability demands – from carbon emissions to greener supply chains.

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Global trade is under pressure – and fresh produce is right at the centre of it.

The international fresh produce trade has rarely faced as much uncertainty as it does today. From geopolitical tensions and tariffs to rising costs and lingering post-pandemic disruption, moving fruit across borders has become more complex, risky, and expensive.

In this episode, Philippe Binard (Freshfel Europe) and Greg Palmer (Canadian Produce Marketing Association – CPMA) share their perspectives on the most pressing trade and logistics challenges facing the industry right now.

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From snack-sized favourites to AI-supported breeding: discover how shifting tastes, nutrition trends and new tools are changing how fruit and vegetables are developed for growers and consumers. Roberto Hernández shares insights from more than a decade tracking global retail trends.

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