Chances are if you make your way to the Amalfi Coast you'll hear of Le Sirenuse, a Pompeii-red building built on the cliff-side of Positano. The hotel started out as a holiday home for the Sersale family, and over the last few decades has been converted into a hotel, now run and operated by Antonio Sersale, who took over for his father Franco in 1992. Antonio's aim is to sustain and renew the proud traditions and attention to detail that has made Le SIrenuse one of the world's most characterful luxury hotels in the world. In this conversation, we chat with Antonio on Amalfi traditions, the history of Positano, and the balancing act of continuing a family hotel and its legacy.