Continuing Studies: Higher Ed Podcasting

Use your podcast to take your mandate beyond the campus, and become an invaluable resource for students, faculty, and the wider public audience. Explore the strategies and tactics behind successful university podcasts as Jenna Spinelle unpacks her experiences producing over 250 episodes of "Democracy Works" and "When the People Decide”, and shares insights on how universities can leverage this dynamic medium to give people political hope, foster community engagement, and amplify their educational impact both in and outside of classrooms.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  [email protected] 
• Connect w/ Neil:  LinkedIn or [email protected]
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube
  
  

Connect with Jenna Spinelle

• Listen to Democracy Works
• Listener Survey
• Syllabus
• Listen to When the People Decide
• LinkedIn / X

Chapter Time Stamps:

(00:00:00) Introduction 

Jennifer Lee Gunson and Neil McPhedran introduce the episode, welcoming Jenna Spinelle back.

(00:02:08) Jenna's Background & Podcasting Journey 

Jenna introduces herself, her role at the McCourtney Institute for Democracy, and the inception of Democracy Works and When the People Decide.

(00:05:37) NPR Collaboration & Local Impact

Explains the collaboration with the local NPR station, WPSU, and its impact on local visibility and engagement.

(00:07:40) Finding Guests & Prepping for Episodes

Jenna discusses finding guests, differences in target audiences for both podcasts, including use in classrooms, as well as her preparation process for Democracy Works based on the show format. 

(00:13:00) Podcast Content in Classrooms 

Neil & Jenna discuss the strategies that Democracy Works has used to integrate podcast content into classrooms.

(00:14:58) Institutional Review and Self-Policing 

Discuss the content vetting process, institutional trust, and responsible self-policing to maintain institutional values.

(00:17:06) Podcasts' Role in Institute Outreach

Examines the effective role of the podcasts in the Institute's outreach efforts, connecting with alumni chapters, and promoting democracy beyond the university.

(00:18:30) Preparation and Interview Styles 

Jenna shares her approach to pre-interviews for different podcast formats, highlighting differences in narrative storytelling versus academic discussion.

(00:19:31) Engaging Audience Feedback through Surveys 

Neil & Jenna discuss the Democracy works listener survey - the format, significance, tweaking content length based on feedback, and incentives for participants.

(00:23:17) Changes in Podcasting Landscape 

The evolving podcasting landscape, increased competition, audience expansion, and the role of universities in expanding audiences and providing educational content

(00:27:23) Insights for New Podcasts

Jenna advises newcomers to manage expectations, appreciating the impact of having a dedicated audience and encouraging university engagement with various constituencies.

(00:30:08) Conclusion 

Neil& Jen share their key takeaways

• (00:00) - Introduction

Explore the diverse themes of academic podcasts and the best of 2023’s episodes, and Jen & Neil take us on a reflective journey through a year of insightful discussions with university podcasters. From innovative recruitment strategies to transforming textbooks into engaging podcast content, the conversation delves into the multifaceted uses of podcasts as educational tools, exploring topics such as accessibility, audience targeting, and leveraging networks. As the hosts celebrate the achievements and transformative potential of podcasts in academia, they set their sights on future dialogues with renowned institutions, envisioning a dynamic and engaging future for educational podcasts.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  [email protected] 
• Connect w/ Neil:  LinkedIn or [email protected]
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Chapter Time Stamps:

(00:00:00) Introduction 

Jen and Neil introduce the podcast and discuss the year in review.

(00:02:55) Titling Strategies with Jenny Luna
Exploring the importance of titling episodes strategically, understanding listener behavior, and the "how-to" model in titling.

(00:04:49) Finding Your Voice with Laura Joyce Davis
Laura from the Stanford Storytelling Project shares the journey of finding one's voice in podcasting, emphasizing authenticity and the art of storytelling.

(00:06:27) Alumni Engagement and Network Growth
Kate from This Is Purdue highlights leveraging existing networks, particularly alumni connections, for audience growth and engagement. John, ‘Cuse Conversations, shares strategies to resonate with various audience segments without splintering the community.

(00:09:27) Using Podcasting as an Educational Tool
Dave and Gelareh discuss their innovative use of podcasts for case studies in business education. Craig's exploration of transforming textbooks into podcast content for enhanced student learning.

(00:12:39) Accessibility and Expanding Educational Reach
Craig's thoughts on making academia accessible to practitioners. Brandon's advocacy for removing barriers to education using podcasts as a versatile medium.

(00:15:24) Podcast Networks and Strengthening Strategies
Jenna's perspective on leveraging podcast networks for audience expansion. Matt's insights on creating networks that encourage serious consideration and engagement in podcast production within educational institutions.

(00:18:00) Targeting Varied Episode Audiences
Jessica's discussion on rethinking audience strategies, exploring diverse audience segments, and their engagement with specific podcast episodes.

(00:19:58) Utilizing Podcasts as Recruiting Tools
Laura discusses the strategic use of podcasts at CDI College for prospective students emphasizing insights into career paths and educational experiences 

(00:22:08) Reflections and Conclusion
Jen and Neil reflect on the diverse learning opportunities from various higher education podcast guests. 

• (00:00) - Introduction

Explore the specifics of establishing and running a university podcast network, the purpose behind it, and the benefits to the shows who are a part of it with Matt Hodapp, Assistant Director of the University of Chicago Podcast Network.  Hosts Neil McPhedran and Jennifer-Lee Gunson discuss the unique challenges and opportunities of academic podcasts with Matt, the importance of creating a distinct identity for university podcasts and the potential of collaborative efforts between academic institutions. Tune in to explore how networking, advocacy, and fostering a sense of community can benefit  and increase the reach of university podcasts, reshaping their place in the broader podcasting universe.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  [email protected] 
• Connect w/ Neil:  LinkedIn or [email protected]
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Connect with the University of Chicago

• Learn More: University of Chicago Podcast Network
• Connect w/ Matt: [email protected], Twitter, LinkedIn, 

Chapters:

(00:00:00) Introduction and Welcome
Jennifer and Neil introduce the podcast and guest Matt Hodapp at Podcast Movement and highlight the unique nature of his role as the assistant director of the University of Chicago Podcast Network.

(00:02:30) University of Chicago and Podcast Selection
Matt introduces himself, details his role, and discusses the criteria for podcast selection within the network, emphasizing mission, goals, and production quality.

(00:05:40) The Evolution of the Role
The origins & financing of Matt’s role within the university and the collaborative effort that led to the creation of full-time podcast production roles.

(00:07:44) The Workings of the Network
The significance of having dedicated personnel and a structured network, and the requirements and branding of the network, the mission and quality, and audience niche.

(00:13:15) Mutual Support within the Network
Neil & Matt explore how shows within the network support each other and work together.

(00:16:25) The University of Chicago Podcast Network Festival
Jennifer and Matt discuss the creation of the podcast festival, how it was put on, what it entailed, & the opportunity for connections with guests.

(00:21:21) Expanding University Podcast Networks
Neil & Matt discuss the possibility of growing the higher education podcast community across institutions to meet their unique set of challenges together. 

(00:26:30) Podcast Benefits to Institutions
Matt elaborates on the mission-driven aspects of university podcasting, emphasizing the potential impact on brand recognition, audience influence, 

(00:30:24) Conclusion
Jennifer & Neil reflect on the episode and share their key takeaways

• (00:00) - Time Stamps:

Discover how one podcast is deftly weaving together marketing tools, scholarly resources and engaging author conversation all while bringing their beautiful art and architecture books to the audio world. Join host’s Neil McPhedran and Jennifer-Lee Gunson with Jessica Holahan, one of the hosts of the Yale University Press Podcast as they discuss her journey as a host, how the press uses the podcast to further Yale’s mission, it’s unique episode specific audiences, and the ways they assess episode value and make decisions about which books to feature beyond metrics. Throughout the conversation, Jessica shares valuable insights into audience focus, preparing for interviews effectively to balance engaging dialogue while rendering complex subjects accessible and some her most memorable interviews. Explore the Yale University Press’s engaging storytelling of visual books through their long-running podcast series and learn tips to enrich any higher education podcast along the way. 

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: Jen LinkedIn or [email protected]
• Connect w/ Neil:  Neil LinkedIn or [email protected]
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Connect with Yale University Press

• Learn More: Yale University Press Podcast
• Twitter: @yalepress / @yaleartbooks
• Instagram : @yalebooks

Episodes Referred to

• Mughal Architecture Including—and Beyond—the Taj Mahal with Chanchal Dadlani
• Dorothy Liebes, the "Mother of Modern Weaving"
• The Beautiful, Atmospheric Art of Eileen Hogan, in Conversation with Elisabeth Fairman & Cathy Courtney

Chapter Timestamps:
(00:00:00) Introduction
Hosts Jennifer Lee and Neil McPhedran introduce the episode the Yale University Press, and today’s guest, Jessica Holahan, a host of their podcast

(00:03:22) Jessica’s Podcasting Journey
Jessica explains how she came into her role as the director of marketing for art and architecture books at the Press.

(00:04:36) The Yale University Press Podcast
The history and evolution of the podcast, as well as the purpose and partnerships of Yale University Press.

(00:09:28) Targeting Diverse Audiences
Jessica explains the diversity of the podcast's audience due to the diversity of books they publish, as well as the ways that the podcast is used as a marketing tool and beyond in the scholarly and art worlds.

(00:12:33) Next Steps and Challenges
Plans and challenges for Youtube and the podcast incorporating visual aspects into art and architecture book episodes as well as some of the freedom they have experienced by not including visuals to date.

(00:14:42) Sustaining Podcast Content Creation
Insights into the unique advantages that being a press brings in terms of constantly changing content, and how they select which books to feature, as well as the new realization of being a higher education podcast and it’s opportunities.

(00:18:08) Episode and Guest Preparation
Jessica explains her approach to preparing for and getting the best out of author interviews to tell a great story. 

(00:21:04) Podcast Analytics and Decision Making
Some of the basic listener metrics, and thoughts on who that audience is

(00:23:06) Episode Specific Audience-Centric Approach
Neil and Jessica discuss the podcast's unique episode specific audiences and subsequent uses

(00:24:26) A Recommended Episode
Jessica recommends a standout episode for listeners

(00:27:46) Lessons in Podcasting Strategy
Neil and Jennifer reflect on the episode and share  their takeaways, highlighting the wide usage for the podcast and varied audience. 

• (00:00) - Introduction

Explore the potential for podcasting to be the classroom of the future and how Brandon Stover is making that a reality for the 630,000 downloads from Plato University. Brandon shares his passion for making education accessible for all, and why podcasting is the most effective medium for this. The discussion sheds light on the persistent issue of audience connection, the importance of owning podcast assets. Delving into his podcasting strategy, Brandon reveals the power of research based titles and how he utilizes websites like Answer the Public, to align episode content and titles with audience search patterns. Explore the future trends of podcasting, from the revolutionary potential of Bitcoin and Web3 integration to the expanding role of podcasts in higher education. Whether you're fascinated by the evolving podcasting landscape or interest in changing education delivery, there are valuable takeaways for everyone.

Connect with us:

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: Jen LinkedIn or [email protected]
• Connect w/ Neil:  Neil LinkedIn or [email protected]
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Connect with Brandon & Plato University

• Learn More: https://www.plato.university/
• Twitter
• YouTube
• LinkedIn

Chapter Timestamps:

(00:00:00) Introduction
Host’s Neil McPhedran and Jennifer-Lee Gunson introduce the show and discuss Brandon's podcasting journey and Plato University's mission.

(00:02:53) Making Education Accessible
Brandon shares his background and journey with podcasting, the genesis of Plato University, and the goal of making education accessible to everyone. 

(00:05:40) Designing Courses and Finding Purpose
Jennifer & Brandon discuss the purpose and career courses at Plato University, focusing on helping individuals find their purpose.

(00:06:59) Podcasting as a Medium for Learning
Discussion on how & why podcasting is utilized as the learning medium at Plato University.

(00:09:53) Student Feedback and Impact
Brandon shares insights from student feedback and his courses' profound impact on individuals. Neil discusses the Calendly idea for generating audience feedback, questioning Brandon about its implementation in podcast lessons.

(00:13:08) Marketing and Episode Titles
Brandon shares his marketing strategy, and the organic growth of Plato University and how he utilizes SEO research for titling purposes.

(00:16:46) Entrepreneurial Background and Learning
Neil & Brandon discuss how to use a website effectively in podcasting to own your audience with the vulnerability of apps.

(00:20:21) The Future for Podcasting & Higher Education
The future of podcasting in higher education and its potential to reach a global audience and disrupt traditional educational models.

(00:22:53) Advice for New Podcasters
Brandon provides the pieces of advice for new podcasters: choose a topic you are passionate about and get a good microphone. Consistency and passion are key.

(00:24:22) Podcasting’s Evolution
Brandon discusses the opportunity for creating feedback channels in podcasting as well as the intersection of podcasting with Bitcoin, Web3, and Podcasting 2.0.

(00:26:45) Conclusion
Neil & Jen share their key takeaways and learnings from their conversion with Brandon. 

• (00:00) - Introduction

Uncover how 'Cuse Conversations is reaching students, faculty, and alumni, fostering a vibrant community as the voice of Syracuse University.  Join hosts Neil McPhedran and Jennifer Lee Gunson in an insightful conversation with John Boccacino, one of the co-hosts and the driving force of Syracuse University's 'Cuse Conversations podcast. John shares his strategies for integrating the podcast seamlessly into Syracuse University's communications calendar, making it a vital tool in the institution's communication toolkit and engaging listeners with a remarkable 70% listen through rate. Explore the impact of crafting compelling narratives, from highlighting students and alumni, vital cultural discussions to commemorating significant events in the university's history. This episode serves as a rich tapestry, weaving together the threads of innovation, storytelling, and passionate community engagement, offering a profound glimpse into the future of higher education podcasting.

Connect with us:

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: Jen LinkedIn or [email protected]
• Connect w/ Neil:  Neil LinkedIn or [email protected]
• Twitter:  @namcphedran / @podiumpodcastco

Connect with John & 'Cuse Conversations

• Learn More: 'Cuse Conversations
• Subscribe: Apple/Spotify
• Twitter:  @johnboccacino/@SyracuseUNews
• LinkedIn
• Instagram
• Facebook

Chapter Timestamps:

(00:00:00) Introduction
Neil & Jen introduce John Boccacino, senior internal communication specialist at Syracuse University, co-host of ‘Cuse Conversations, and passionate alum.

(00:03:51) Origin and Evolution of Cuse Conversations

John walks the audience through his personal podcasting journey from broadcasting to the alumni office of Syracuse where he started the podcast and it’s journey from an alumni focused start. 

(00:07:39) Podcast's Role in Communications Strategy
‘Cuse Conversations as a tool to showcase university achievements and values, as well as student community, has led to success reflected in the audience duration rate.

(00:10:03) Integrating Podcast into Communications Calendar
An in-depth discussion on how Cuse Conversations fits into the larger content calendar of the communications department, and utilizes video content, newsletters and brand identity.

(00:13:12)  Guest Selection & Storytelling
John explains the different kind of stories that they like to tell, highlighting events on campus and making sure that all different audience facets understand what's happening, to topical messaging that students need to hear.

(00:16:16) Understanding Metrics for Success
Discussion on the 70 percent listener retention rate and if identifying impactful stories and  social media engagement metrics for podcast clips and the overall use and impact.

(00:20:21) Expanding Audience Horizons
John explains how the podcast  intentionally caters to both alumni and students' interests to widen the audience and break down silos.

(00:22:56) The Strategic Hosting Approach
Insights into focusing on the podcast's brand, and guests rather than individual identity of the hosts.

(00:25:08) Stories that Need to be Told
John talks about the different stories that he shares, and highlights the story of a scholarship program that grew out of a tragedy.

(00:27:13) Future Vision and Final Thoughts
Exciting plans for launching a YouTube channel and incorporating live recorded podcasts, as well as thoughts on the future of higher education podcasts

(00:31:07) Conclusion

• (00:00) - Introduction

Discover the power of a podcast network; the tremendous value that it brings to it’s member shows, and how it’s fostering democracy and civil discourse from all sides of the political landscape.  Join hosts Neil McPhedran and Jennifer Lee Gunson in conversation with Jenna Spinelle and Brandon Stover, the driving forces behind The Democracy Group, as they share the intricacies of their pioneering podcast network. From exploring the website's role as a central hub for diverse voices and initiatives, to dissecting the innovative use of thematic shows and curated playlists, we uncover the transformative impact of podcasts on civic education and political discourse. The episode provides a behind-the-scenes look at their fellowship program, highlighting their dedication to nurturing the next generation of leaders and fostering inclusive dialogue. Join us as we navigate the nuances of political conversations, the challenges of bridging divides, and the inspiring potential of podcast networks in pushing forward a common goal and educating the general public.

Connect with us:

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: Jen LinkedIn or [email protected]
• Connect w/ Neil:  Neil LinkedIn or [email protected]
• Twitter:  @namcphedran / @podiumpodcastco

Chapter Timestamps:

(00:00:59) Introduction to The Democracy Group

Introduction to Jenna Spinelle and Brandon Stover from The Democracy Group,  a non-partisan network of podcasts focused on democracy education.

(00:02:47) The Democracy Group's Origin
Jenna  & Brandon introduce themselves, and walk the audience through the origins of The Democracy Group and their initiatives 

(00:06:38) Building the Network
Insight into the early days of building The Democracy Group network. 

(00:08:35) Nonpartisan Approach
The challenge of maintaining a nonpartisan environment and the structure the network uses to create this, and select shows to be a part of the network.

(00:11:21) Benefits of Joining a Network
Discussion on the key benefits of joining a podcast network, focusing on promotional and marketing opportunities.

(00:13:00) Application and Rules for Joining the Network
Brandon explains the application process for potential network members. Jenna explains the voluntary nature of network participation but the main requirement of a consistent publishing schedule.

(00:15:52) Media Training for Podcast Guests
Jen asks for some more information on their podcast specific media training programs, the how and why behind it.

(00:18:02) Collaboration Across the Network

Overview of the avenues for collaboration amongst shows across the network through meetings, training, and virtual events.

(00:19:44) Fellowship for Young Voices
Description of the fellowship programs for the next generation that the network is offering.

(00:22:44) The Central Hub: The Democracy Group Website
Brandon & Jenna describe the Democracy Group’s website, newsletters and overall strategy behind them.

(00:24:57) Network-wide Playlists and Thematic Shows
Introduction to network-wide playlists and their effectiveness in offering a taste of diverse shows. 

(00:27:25) Building a Network: Key Considerations
Jenna shares her key learnings on how to launch a network. 

(00:29:00) How the Network has Shaped Jenna & Brandon
Jenna and Brandon share the way working on the network has really exposed them to political viewpoints that are different from their own and the importance of that. 

(00:30:33) Closing
Hosts Neil & Jen share their key takeaways from their conversation and wrap up the episode.

• (00:59) - Introduction to The Democracy Group

Crafting engaging stories: understanding the importance of conflict, characters, setting, and resolution, and the art of the 30-second hook in podcasting with Laura Joyce Davis of the Stanford Storytelling Project & cofounder of Narrative Podcasts. Join hosts Neil McPhedran and Jennifer Lee Gunson to unravel the secrets behind creating compelling educational podcasts. Discover the pivotal role of podcasting in higher education as Laura shares inspiring stories of students finding their voices, overcoming challenges, and embracing creativity through audio narratives. Beyond the fundamentals, this episode ventures into the intricacies of podcasting, shedding light on the evolving landscape of episode titles, podcast artwork, and audience engagement strategies.

Connect with us:

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: Jen LinkedIn or [email protected]
• Connect w/ Neil:  Neil LinkedIn or [email protected]
• Twitter:  @namcphedran / @podiumpodcastco

Chapter Timestamps:

(00:00:00) Introduction

Hosts Jennifer Lee and Neil McPhedran introduce the Continuing Studies podcast and introduce Laura Davis, and their conversation about storytelling in podcasting, teaching, and the intersection of the two. 

(00:03:05) Laura's Background and Entry into Podcasting
Laura shares her background in fiction writing and how she transitioned into podcasting. The story behind Shelter in Place, her daily podcast created during the pandemic, is explored.

(00:06:40) Challenges of Daily Podcasting with Young Children
Laura discusses the challenges of balancing parenting and daily podcasting during the pandemic. 

(00:08:18) How Podcasting Shaped Laura's Teaching
Laura reflects on how podcasting helped her find her voice as a writer, and learn to work quickly and not overthink things.

(00:10:46) Stanford Storytelling Project
Laura shares the origin story of the Stanford Storytelling Project and the way that all of her work experiences led her to her current position.

(00:15:16) The Student Experience
Laura highlights the transformative experiences students undergo in the SSP, the focus on the students' personal growth and the significance of embracing the messy, creative process as well as the actual career building opportunities that can come out of it. 

(00:18:34) Podcasting as a Career Advantage
Jen & Laura discuss using podcasting projects as a tool to enhance resumes and showcase personality. Insights into how audio storytelling offers a unique, intimate connection with listeners, setting applicants apart in job applications.

(00:21:30) Craft of Interview-Style Podcasting
Laura takes the audience through the key components of a story and how those are applied in an interview podcast context.

(00:26:03) Crafting a 30-Second Hook
Laura shares the importance of crafting an engaging 30-second hook and how she teaches this. 

(00:28:51) Episode and Show Titles
Discussion on the significance of episode post details, including show titles, descriptions, and episode artwork

(00:34:00) The Future of Podcasting in Higher Education
Laura Davis reflects on the opportunities and potential of podcasting in higher education, specifically the inclusive and accessible nature of podcasting for diverse learners.

(00:37:34) Closing
Neil and Jen reflect on their takeaways from their conversation with Laura.

• (00:00) - Introduction

A new way for students to connect with and absorb a textbook in bite-sized episodes. Join hosts Neil McPhedran & Jennifer - Lee Gunson as they continue an insightful conversation with Dr. Craig Van Slyke, an academic trailblazer who's innovating in higher education through his use of podcasting. In this episode, zoom in on Craig's companion podcast, "Information Systems for Business," shedding light on its unique role teaching his cyber-security textbook. Craig shares anecdotes of students benefiting from this innovative approach, emphasizing the value of supplementary learning materials like his podcast. They also delve into the challenges of feedback and engagement in the podcasting world. Tune in for an enriching conversation that underscores the potential of podcasting as an accessible and impactful educational tool.

Chapter Timestamps:

(00:00:00) Introduction
Hosts Jennifer-Lee Gunson & Neil McPhedran introduce the podcast, themselves, and Craig Van Slyke

(00:01:55) Information Systems for Business Podcast

Explanation of Craig's podcast and its role as a companion to his textbook. The purpose of the podcast is to make complex content more accessible.

(00:03:16) The Purpose of Behind the Podcast

Craig goes through his purpose behind the podcast as a learning tool, and additional touch point in an environment of different student needs

(00:04:55) Podcast Creation

Insights into creating multiple podcasts and leveraging podcasting experience.

(00:06:00) Modern Learning Styles

Discussion on how modern students prefer on-demand, bite-sized learning and the importance of adapting learning to this this changing world

(00:07:23) Making Content Accessible
The decision to make the podcast available to the public. Belief in the accessibility of educational content, and adapting to student’s needs.

(00:09:37) Impact of the Podcast on Student Learning

Craig talks about a study assessing the podcast's impact on student learning. Exploring student feedback on the podcast's usefulness.The challenge of not requiring students to listen.

(00:10:41) Podcast Support

Jen & Neil ask about adoption of this kind of learning from other faculty as well as other professors who are using the text. Craig clarifies that "Information Systems for Business" is entirely his initiative.

(00:11:59) One-Star Reviews and Feedback

Craig discusses the challenge of getting feedback and engagement from podcast listeners. Jen echoes this experience and the value of one-star reviews and passionate engagement. 

(00:13:45) Exam-Related Spikes in Downloads

Neil and Craig talk about spikes in downloads around exam periods and the benefits of students revisiting content before exams.

(00:14:51) Podcast Disclaimer

Craig walks us through the disclaimer he gives off the top of each episode and the reasoning behind it. 

(00:16:36) Episode Conclusion

Neil and Jen wrap up the interview with Craig, highlighting his passion for education and podcasting and each of their takeaways from the interview.

• (00:00) - Introduction

Learn about a podcast that’s unlocking the untapped potential of academic studies, distilling complex research into digestible, practical advice for industry experts.

Dr. Craig Van Slyke, a passionate higher education podcaster and professor, shares his podcasting journey as the creator and host of three podcasts, emphasizing the vital importance of having a clear purpose to create & sustain meaningful content.
Join hosts Jennifer-Lee Gunson & Neil McPhedran as they discuss The Cyber Ways Podcast with Craig, which explores the ever-evolving realm of cybersecurity; decoding complex academic research for real-world application, for cyber security professionals in the field. Learn how Craig successfully navigates the balance between academic rigor and audience engagement, and why quality content and a passionate, niche audience matter more to him than chasing numbers. Craig shares his experiences, challenges, and the rewards of podcasting in higher education. Whether you're an academic looking to amplify research or a podcast enthusiast, this episode offers practical tips and a fresh perspective on the art of podcasting.

Chapter Timestamps:

(00:00:00) Introduction

Jenn & Neil introduce today’s guest, Dr. Craig Van Slyke, and introduce his podcast Cyber Ways that is the focus of part one of a two part series with Craig

(00:04:38) Overview of the Podcasting Journey

Craig, a seasoned podcaster and professor, walks us through his podcasting journey and the story behind each of his three podcasts. 

(00:06:59) Defining Your Podcast's Purpose

The importance of clearly defining your podcast's purpose and understanding your target audience to create engaging and purpose-driven content. We dig into the specific purpose of the Cyber Ways, bridging the gap between academia and the professional cybersecurity community

(00:10:30) Appreciating & Knowing Your Audience

Jen & Craig discuss the idea that impact cannot always be measured by number of downloads, but rather the significance of getting this academic research into the hands of the people who can implement it, the professional cyber security community.

(00:14:10) Privacy & the Digital Footprint

The unique challenges posed by cybersecurity and privacy with an online presence & data collection, and Craig reminds the audience that although this information is out there, we should still be taking the necessary security precautions. 

(00:20:59) Preparing for an Interview

Craig walks us through his preparation process with a run of show document to help keep everyone in the right balance between in-depth content and audience accessibility. 

(00:23:06) Quality Over Quantity in Podcasting

The importance of prioritizing quality over quantity when producing podcast episodes and the potential drawbacks of excessive length.

(00:24:56) The Unique Value of Podcasting

Craig talk about faculty support  and highlights his motivation to deeply engage with a dedicated audience and deliver purpose-driven content

(00:27:27) Closing

Neil & Jen share their takeaways and wrap it up. 

• (00:00) - Introduction