In this episode, Aidan sits down with Braedlyn McEwen, Marketing Supervisor at Boshart Industries, to talk all things branding and marketing for contractors. They cover why your logo isn’t enough, how to build trust with customers before you even talk to them, and the biggest marketing mistakes contractors make. You’ll learn how to use social media, websites, Google reviews, and even lawn signs to build a brand that brings in business—without needing fancy cameras or a huge budget.

Whether you’re starting from scratch or looking to level up your marketing game, this episode is packed with real-world tips to help you get noticed and get hired.


Meet the Hosts:

Braedon McEwen: 
Braedlyn is the Marketing Supervisor and has been with Boshart for over 10 years, starting as an order picker before moving into inside sales and eventually finding her place on the marketing team. With a background in broadcast television and a knack for social media, she now helps with project management, content creation, and digital strategy. Her unique path through the company gives her a practical, customer-first approach to marketing that resonates with contractors.

Aidan Hennebry: 
Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert.


Tune in now and visit contractorelite.co for more.

In this episode of the Contractor Elite Podcast, host Aidan Hennebry sits down with Aaron Boaz, Director of U.S. Sales at Boshart Industries, for a deep dive into what it really takes to land, and keep, big accounts. Drawing from 25+ years of experience in sales and leadership across industries, Aaron shares hard-earned lessons on how to navigate complex negotiations, build trust with high-value clients, and know when to walk away from a deal that isn’t the right fit.

Whether you're a seasoned contractor aiming to level up or a business owner learning to balance short-term wins with long-term growth, this episode offers actionable insight on turning transactional customers into long-term partners and why sometimes the best answer you can give is “not yet.”


Meet the Hosts:

Aaron Boaz:
Aaron is the U.S. Director of Sales at Boshart Industries with over 25 years of experience in sales and sales leadership. For the past seven years, he’s been leading sales efforts across the United States at Boshart, managing a team of direct territory managers and independent rep firms. Known for his thoughtful, trust-based approach to sales, Aaron specializes in building lasting partnerships and navigating complex negotiations with major clients and buying groups.

Aidan Hennebry: 
Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert.


Tune in now and visit contractorelite.co for more.

In this episode of The Contractor Elite Podcast, host Aidan Hennebry sits down with Sean Hansen, a District Manager at Boshart Industries, to talk about what it really means to be a customer's go-to person. They dive into how trust, integrity, and vulnerability play a big role in sales.

Sean shares real-world examples of respectfully challenging customers and how authenticity is what ultimately earns long-term relationships. If you’ve ever wondered how to balance voicing your ideas and hearing others' perspectives, or how to build trust that sticks, this conversation is for you.

Meet the Hosts:

Sean Hansen:
Sean is a District Manager at Boshart Industries, with a background in distribution and manufacturer sales. Over the years, he’s developed expertise in relationship management and strategic selling. Sean focuses on helping customers solve problems, not just close deals. He brings a practical, people-first mindset to sales and is passionate about helping others grow through trust, honesty, and long-term partnership.

Aidan Hennebry: 
Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert.


Tune in now and visit contractorelite.co for more.

In this episode of The Contractor Elite Podcast, host Aidan Hennebry sits down with James Taverner, a Sales District Manager at Boshart Industries, to break down the essentials of creating a repeatable and effective sales process. They discuss why having a structured approach to sales is critical for both individual reps and business leaders, how to identify the right customers, and why confidence and consistency are key to long-term success.

James also shares insights on leveraging a sales pipeline, the role of CRM tools, and how to balance quality and pricing in your sales strategy. Whether you're a seasoned sales pro or just getting started, this episode is packed with actionable takeaways to help you close more deals and build stronger customer relationships.

Meet the Hosts:

James Taverner:
James is a Sales District Manager at Boshart Industries, having also worked in Business Development and Retail roles. He has extensive expertise in sales strategy, pipeline management, and building strong customer relationships after more than a decade of working with various organizations to grow their Sales teams (and their success). With a deep understanding of business, he is passionate about sharing practical knowledge and personal insights to help contractors and businesses succeed.


Aidan Hennebry: 
Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert.


Tune in now and visit contractorelite.co for more.

In this episode of the Contractor Elite Podcast, Aidan chats with Jeremy Wilson, Director of Sales Canada at Boshart Industries, about building a successful contracting business. They cover hiring and retaining great employees, overcoming industry challenges, and the power of strong communication. Plus, Jeremy shares insights on networking, quality craftsmanship, and how AI can streamline operations.


Meet the Hosts:

Jeremy Wilson: 
Jeremy Wilson is the Director of Sales Canada at Boshart Industries, with over a decade of experience as a manufacturers' rep agent. Prior to his work in sales, Jeremy was a general contractor, which gives him a unique perspective on the challenges and needs of contractors. His expertise in sales, customer relationships, and industry trends makes him a valuable resource for wholesalers and contractors alike. 

Aidan Hennebry: 
Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert.


Tune in now and visit contractorelite.co for more.