Today we have Edin Cuskovic on the show to tell us how to utilize your financial figures to grow your business. We're going to be talking about the numbers. We will also figure out what a lot of the common problems are with contractors. Edin is going to give some solid actionable items for 2019. At the end of the day, the best way to grow your company is to grow that bottom line because that's how you pay your rent, retirement, etc.

In this episode, we talk about…

• Edin's story
• How the internet has shaped the tax and finance industry
• Importance of time in regard to the natural growth of your business
• Common financial issues in the general contracting world
• Actionable items that contractors can change right now
• When you should start controlling the true cost of your sales
• Who should utilize outsourcing for their bookkeeping services
• Ways to save money on taxes as your business is growing
• Takeaways for 2019

Links to resources:

[email protected]

TurboTax

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we're going to teach you how starting with a single can actually turn into a home run. Some of our most successful clients have a low price point service to get their foot in the door that leads to hundreds of thousands of dollars with that customer over a lifetime. We are going to walk you through the value ladder step by step. What's the value ladder? Don't worry, we'll teach you that as well.

In this episode, we talk about…

• Exploratory drain and clean technique
• Great ways to get your foot in the door with a customer
• How to build trust with a customer
• The psychology behind breaking the credit card threshold
• Purpose of the consultation fee
• Climbing the value ladder

Links to resources:

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we're talking about video. Why is it important? How do you do it? What are you even supposed to talk about? So many contractors today are shooting videos on Facebook Live and Youtube that have people calling them up for contracts without even needing to meet them. Stay tuned because we're going to show you how to sell and how to grow your business using video.

In this episode, we talk about…

• Why is a video so important for building trust?
• How do you go about making a good video?
• What you need to make a quality video
• Where to start your video
• Things to remember and include while recording
• Here's what you should talk about

Links to resources:

Facebook Live

Youtube Live

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we are talking about testimonials. What is more important than having proof out there that you're making your customer's day? We're going to teach you how to use these testimonials properly online. Also, we're going to show you how to ask for testimonials. If you can leverage them on your website and your social media, these testimonials alone are going to sell projects. When you sell projects, you get more money in your pocket.

In this episode, we talk about…

• Best ways to ask for testimonials
• Where people go for testimonials
• Why people trust reviews
• Importance of marketing on the internet
• How to properly handle bad and good reviews
• Reasons customers are willing to give reviews
• Proper ways to leverage your reviews/testimonials online
• The best place to direct customers to leave reviews

Links to resources:

Yelp

Facebook

Angie's List

Home Advisor

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we're going to walk you through a project that Wayne just went through. The entire experience was a total disaster and it all started and ended with poor communication. We're going to walk you through what happened and have an open discussion about the communication side of things. If you don't communicate properly, no one will want to buy from you or work with you. Then we'll tie it all back to what you can do differently as a contractor. If you are a contractor, don't do this!

In this episode, we talk about…

• Wayne's contractor horror story
• Money and time expectations vs. reality
• Changing quotes mid-project
• Timing your work is vital
• Proper communication tips
• Common red flags that customers should pay attention to
• Making sure you understand a project to deliver proper expectations
• Importance of effective marketing

Links to resources:

Home Advisor

For more Contractor Growth Tips visit https://fullsailmarketing.com

This episode is all about Giftology! Logan and Wayne give you some tips/tricks on how to get more business by giving. Giving back to your customers to build lifelong relationships and get referrals. You'll learn the right gifts to give, strategic gifting, how throwing a party for you client can easily get referrals, and the perfect time to send a gift.

Links to resources:

Gift-ology

For more Contractor Growth Tips visit https://fullsailmarketing.com

You are what you read! In this episode Logan and Wayne rate their top 5 Sales and Marketing Books of 2018. They share the lessons they learned and how they are applying it to growing their business. If you are looking for some inspiration or books to add to your wish list, this episode is for you.

Links to resources:

Way of the Wolf - Jordan Belfort

The Compound Effect - Darren Hardy

Extreme Ownership: How U.S. Navy Seals Lead and Win

Building a Story Brand

Dave Ramsey Investment Calculator

Profit First

For more Contractor Growth Tips visit https://fullsailmarketing.com

How do you position yourself to gain clients that are recession proof? In this episode, Logan and Wayne break down everything you need to know to become recession proof! You'll learn how to charge what you're worth, making sure you know your numbers, and how to create a premium experience for a high end customer. If you want to target the right customers for long term success this episode is for you!

Links to resources:

The Contractor Fight

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com

If you aren't changing with the times you are sure to get left behind. Logan and Wayne discuss what they saw from a marketing perspective in 2018 and how to prepare for marketing in 2019. They talk about what worked, what didn't work, and their plans for 2019. You'll learn which Social Media site to use and how to use them, how to capture customer during the "awareness phase", how to maximize paid advertising by answering long tail questions, and much, much more!

Links to resources:

Google My Business

#14 Why Using Google My Business Is Essential For Your Contracting Company

For more Contractor Growth Tips visit https://fullsailmarketing.com

Wayne and Logan are back with a 5 little things that'll make a huge difference in your business. They may not seem like a big deal overall but every single thing you can do to make yourself stand out from your competition will help you win more jobs. Stop stepping over dollars to get nickels and take your contracting business to the next level you do not want to miss these 5 valuable and actionable tips!

For more Contractor Growth Tips visit https://fullsailmarketing.com