You might be missing out on one of the easiest ways to get new customers in your ideal market.

And no—it’s not some complicated digital marketing tactic. It’s Every Door Direct Mail (EDDM) from the United States Postal Service.

But here’s the thing—most people do it wrong. Let’s talk about how to use EDDM the right way as part of a complete marketing strategy so that you can minimize your costs and maximize your local customers in the right neighborhoods.

Full Text: https://www.footbridgemedia.com/marketing-tips/new-customer-target-area-eddm

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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

Most contractors think doing great work is all it takes to win. The truth? That’s just the start.

Today, let’s talk about what steps you need to take to outperform 99% of your competition. I’ll show you what separates the top 1% of contractors from the rest—and how you can join them.

Full text for this episode: https://www.footbridgemedia.com/marketing-tips/home-service-company-outperform-competitors

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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

Rank faster in Google Maps and get more leads with these three known local ranking factors.The Map Pack - the top three local Google Business Profile results that get triggered for most home service-related search terms - is ideal placement for a contractor.

Being number one on the map pack usually means you’re getting more leads and more jobs.

And while Google usually doesn’t reveal a whole lot about how their search algorithm works, Google Maps is a different story.

Full text for this episode:https://www.footbridgemedia.com/marketing-tips/google-local-ranking-factors

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Podcast byFootbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

Right now, your contracting side hustle is bringing in some extra cash. But what if it could be your full-time business?

Most contractors start small—working weekends, relying on word-of-mouth, and doing everything themselves. But at some point, you hit a wall.

If you’re tired of grinding just to make ends meet and want to turn your side gig into a real, thriving company, you need a plan.

Let’s talk about the key steps to scaling your side hustle into a real business.

Full Text For This Episode: https://www.footbridgemedia.com/marketing-tips/turn-contracting-side-hustle-business

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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

Running a business is not just doing the work - day in and day out. Aside from taking care of today’s customers, you need to have active plans and processes that grow your business to be bigger.

We have four proven strategies that can help you boost revenue, lock down more leads, and create long-term success.

Let’s talk about a few simple tactics you can start today so you can grow your business FASTER in 2025

Full Text: https://www.footbridgemedia.com/marketing-tips/grow-business-faster-2025

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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

Are Your Bad Habits Costing You Cash?

What are the little things that cost your business big?

Sometimes those sneaky little bad habits determine whether you make or break your bottom line.

When we are done here today, we’ll have actionable steps that you can take to capture more cash for your business.

Let’s talk about the five bad habits that lose you money on every single job.

Full text of podcast here: https://www.footbridgemedia.com/marketing-tips/five-habits-contractors-lose-money

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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

Let’s talk about one of the most common mistakes business owner-operators make and how you can get hours of your life back.

If you’ve ever felt overwhelmed by the sheer volume of tasks on your plate—whether it’s operations, financial management, marketing, working with employees, or dealing with customers—you are not alone.

It’s easy to get bogged down and lose sight of your real job as a business owner: leading your company and driving growth.

Let’s talk about the 10-80-10 rule - a simple, but powerful framework that helps make the most of your time and drive success for your business. That means your business can thrive without burning you out.

With this time management tactic, you get work done but don’t do all the work yourself.

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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

Digital marketing often takes the spotlight, but print marketing isn’t going anywhere. In fact, it’s still one of the most effective ways to reach your customers—especially for contractors and home service companies.

Some people say print is dead. While your local newspaper readership may be down, people still interact with print marketing on a regular basis. There is something different about tactile, physical marketing materials that is still effective in attracting homeowners' business— if you do it right.

Let’s talk about what print marketing materials you should prep for a more successful 2025.

See the full text: https://www.footbridgemedia.com/marketing-tips/print-marketing-materials-2025

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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

Your website is your window to the world. For many homeowners and your potential customers, it is the first thing that they are going to look up if they are going to consider your small business.

And yet - so many business owners do not prioritize the success of their website and then wonder why their business isn’t growing.

If your website is not well-optimized, not engaging, not answering your customers’ questions - then it is not earning you any business.

Full Text: https://www.footbridgemedia.com/marketing-tips/prepare-website-2025

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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

Let's talk about contractor marketing strategies - what things contractors and home service pros need to do to up their game, improve their business, and earn more leads.

Full Text Version: https://www.footbridgemedia.com/marketing-tips/contractor-marketing-strategies-2025

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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.