Interesting thing about Paul is he dropped out of high school in the ninth grade with $275 in his pocket

FOCUS The KEY to Exponential Growth. So how do we figure out what to focus on is the question?

And with a Camera and 275.00 in his pocket he learned sales and marketing and now nine years later Paul has over 50 employees with five businesses and generates over $34 million a year worth of business.

He always wanted to be a business owner going through like a real marketing and highlighting everything and then Monday morning comes onto the next morning long and he looks amigos what do I do this so much to do and so many great ideas.

Paul has a weekly video podcast called thank Tank Tuesday geared toward entrepreneurs

Sometimes we have to many options and sometimes the options are good and then sometimes we get so that we have opportunities that are disguised as good things and turn out to be shiny objects and we have a tendency to chase after the shiny objects only to realize that they're taking us away from our focus or the main thing that we are attempting to do in business.

So how do we figure out what to focus on was the question

 His friend said  I had to figure out who his customers or did he want to sort a niche down become a specialty unit or did he want to try to attract the masses but I think you know the answer to that the best way to make the most profit is to specialize and he did find out who his customers .  so he could fine-tune his business and focus on the important things to make it grow.

If we can answer these three questions if I can save my customer time, if I can save them money. Or my product or service will make their life easier and you get yeses to these answers and that's what you should focus on in your business

You should focus on the things a hundred percent and don't let shiny objects get  in the way of you becoming successful faster

So it's what am I going to focus on and what am I going to do the very best job on in my business and commit to it to make that work. That’s it

And it all goes back down to servicing your customer and instead of you  going after the whole pie , go for the smaller piece of the pie, smaller so that you can service your customer better and be the best at that one or two things  you do ,then you're not have to worry about competition.

Most businesses don't become as successful as they can be because most business owners will not stay the course and stay focused. For so many reasons and most of the time it has nothing to do with money

social media is a great tool and our media today and with older people in business who just really don't get it that this is where we are going and so many just give reasons why social media won't work for theirs business.

Most people don't realize that with social media and Facebook that you can actually start a business or start your business get credibility without the website because you can do it all on social media you can get the credibility you can do the advertising and you can and not have to worry about the billing website paying someone to do it keeping track of adding stuff to it all the time

Sometimes it Hard to comprehend that  the tools that are available to us that are right in front of us it's like were to close the forest to see the trees Facebook is a dynamic medium.

So the key were for today's focus but what are you focusing on

Are you focusing  on the customer to do business with, you get that check and move on to the next customer  are you focusing on that customer and forgetting about the  life time value on how valuable he is to you throughout the rest of your business because he still needs be paid attention too.

Do you continue to interact with your customer maybe send him a gift to keep him alive and vibrant customer for life.

Thinking it if you're thinking it's too expensive to send gifts and little things to your past customers think about how much it's going to cost to replace the customer about seven times as much as it does to keep them

Keep them happy for life so they become raving fans if you left them on a good note and keep them on a good note so they become your best sales person.

So consistency is one of the other keys of doing things if you're going to do something be consistent if you do a podcast video podcast if you're going to write content and put it on your blog if you're going to post on Facebook then be consistent about it so that people become and expectant on what you're doing.

Pail Potratz contact info  

Think Tank Tuesday

  Paul Potratz agency

Kerry Heaps on Follow Up Techniques That Make $en$e Episode 121

What is true follow up? Its  what happens after you make a presentation.

 5 Areas we can improve on to increase our profits for now and the future.

The question is, are they going to buy now or are they going to buy later. They are going to buy so you also have to follow up with some sort of program so that you will get them when I buy later and it's not your competition that gets the sale.

Some of the biggest areas many business owners could improve  on follow up

There are five basic mistakes with the follow-up process.

Ultimately we as contractors we need to get in front of more people each week.

1 When you’re going to do the quote most people don't take detailed notes it’s the little things that might count. Like maybe going they may be going on vacation or they are thinking about also doing another project at work or something that might interfere with the spending process.

Yeah don’t rely on your memory.

2 Business owners don't reach out appropriately. They don't ask permission to reach out and follow up

3 Never give up sometimes it takes 5,10, or more calls or  times to get that customer on the phone and it's probably not because they're running away from it's probably just because they’re busy. They truly do appreciate the fact that you are following up.

1. Most people business owners have no system in place for follow-up .It doesn’t have to be elaborate just create a simple system something that will work for you. But the key is to start it and never stop.
2. This is probably the biggest most important one is people let their fear takeover.

 We have a tendency to give up on the follow up process like we said before just never give up and know that is not about you. may have to keep trying to get a hold of the prospect  in order to follow up you could take 5 to 10 even 15  attempts to get that person correctly on the follow up funnel

Tracking your follow up will show you your stats.it will Show you your averages or the pattern on how many times it takes you to get the in touch with your customer

It is out job as the contractor to set up that expectation of the follow up.

The key is never give up.

For more information about Kerry Heaps

www.strictlymarketingmagazine.com

And email her at

[email protected]

The Fastest and Easiest Way to DOUBLE YOUR Profits in 90 Days or LESS!

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• How your marketing is costing YOU Money and WHY it is NOT Your Fault!
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• 2 Detailed Case Studies.
• This will be an Eye Opening Book ... Guaranteed!
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Take advantage of Tony Bernards FREE work shop the link below

http://www.onlinemeetingnow.com/register/?id=pi2orkadxeher

Here is what you are going to learn through this awesome money making work shop.

Tony will show you 3 of the fastest ways to double your profits in 90 days or less

• How your Marketing is Costing YOU Money and WHY it is NOT Your Fault!
• How to DOUBLE Your PROFITS ... Not 1 But 3 Easy Ways!
• How To Position Your Company as the "Contractor of Choice" and Charge MORE!
• Our Scientifically Proven "Strategic Message Formula" that can Easily Double or Triple Your Results or PROFITS!
• 2 Detailed Case Studies.
• This will be an Eye Opening Presentation ... Guaranteed!

Tony has a scientific approach to your marketing that brings BIG results contact him today.

Contact Tony Bernard at

http://marketingblueprintforcontractors.com/

Getting Free Publicity with expert Jill Lublin episode 119

Jill’s link is below for the Free crash

“Publicity may be the most powerful and cost-effective tool

Jill Lublin is a master publicity strategist and consultant, and

Additionally, thousands of people have attended her popular

Publicity done right can have long term effects that you benefit

Don’t waste your time and money with strategies that don’t

Learn from the expert Jill lLublin. As your personal publicity

You may have learned this the hard way . Its time to take an

Learn how the professionals use ‘Radical Influence’ to expand

With Jill’s help, you will:

    Expand your business beyond what you thought

    Build radical influence to engage new

    Grow your network of key contacts and enjoy a

    Take the shortest and quickest route to media

    Avoid the pitfalls of online marketing

    Employ reusable templates to attract free

    Write killer press releases, bios and

    Be prepared for last minute publicity

    Save money while using the methods the

Praised as a modern-day Dale Carnegie of Radical Influence, Jill

You’ve always known that getting good press whenever you want it

FREE Gift - Jill

Check out Jill Web page      http://jilllublin.com/

  Or You could contact her office  

www.publicitycrashcourse.com/freegift

Safety seems to compete with the process of getting the job done

Fun Fact Thomas E. (TED) Boyce, Ph.D. is the only applied

Ted Boyce’s company tag line is were not just

When safety is run at its optimum you see other things like

 The key is not to force safety upon the workforce it is to

A great, great way to get employees to buy into the safety,

Seems like the buzz around safety is that has to be boring

So here's a question if you have signs up that say XO many days

Within proof safety and things running smoothly then there

When safety is not an important issue then we have injuries lost

That's time out of work, workmen's Comp. retrain, training

So when we start to do things in the safety arena and think I'll

Really the upfront training in the safety of the company is

Ted Boyce has a unique approach to his to safety where he how's

So communication is key factor in this safety process.

Check out Udemy course Motivating Safety at Work 

Visit  Ted     www.ThomasEboyce.com

Also here   www.cbsafety.com

Or here at Work culture assessment

www.Culturecheckup.com

Again were not just preventing injuries we are improving

Connect with Dr. Boyce on

LINKEDIN:  https://www.linkedin.com/in/cbsafety

Reed Dillon is a highly talented, growth-driven, and award-winning executive, powered with broad-based years of experience in advertising, marketing while possessing a stellar reputation in utilizing out-of-the-box techniques in building brand awareness

. Taking that expertise and knowledge and creating his own company Creative Brand Content a national marketing consulting company specializing in Content Marketing, Marketing Planning and Digital Strategies for the builders and the construction industry.

As well he recently started Modularhomeblogs.com. This is a subscription blog service exclusively for modular home builders.

Reed believes that content is king especially in today’s digital marketplace.             It’s likening the difference between a person standing on the side of the road holding a sign just standing there and someone else on the side of the road with a sign jumping up and down twirling the sign getting noticed.

Good content posted to your blog on a consistent basis is getting you attention.

Blogs can influence the consumers thought process,  the content can  debunk myths and lead then to make intelligent buying decisions.

Your blog is a gateway to your website.

If you don’t have the time to regulary post onto you blog you might consider a service like Reeds that will write and post on a regular basis to have a active voice of experience and expertise in your market place .

Every piece of marketing done within your business is an investment in future profits.

The consumer  will research you before the ever do business  so your content needs to be  consistently fresh and updated. Blogs are like Swiss army knives they are multifunctional.

You can connect with Reed Dillon at

[email protected]

Phone : +540 488 2978

www.creativebrandcontent.com  

www.Modularhomeblogs.com

Brian Phillips has been a painting contractor for 30 years. For the past 15 years, he has been training contractors in system development for their business. Through his website, Out of the Bucket.com, he provides contractors with resources to develop systems for every area of the business.

Helping his clients to better build sustainable profitable businesses

Systems need to n be in writing if it’s not in writing and done verbal it’s not consistent, sort of like playing that game of telephone.

The nice part on systems is that the systems create a duplicable process each and every time.

 So how do you create systems? Brian says first sit down and figure out the maybe 3 biggest problem areas you are having and just start with them .i could be customer service ,it could be make sure the vehicle is stocked properly before leaving for a job, to a simple flow chart for work procedure. But wwhat ever it is start with the 3 that are the biggest then they are documented then go to the next 3 and so on until you have your operations manual.  

 Bu=y taking care of the 3 it will relieve so much stress in your life and free up your time.

Its like trying eating the elephant you do it one at a time. The ultimate goal is to document what you want done and how you what it done.

It’s really important to get it out of your head.

The key is getting consistent results.

Sometime the problems we have with in our business are inter related if handled properly it will eliminate ancillary problems.

The systems we create will help us to better business people in the market place.

Within our systems we help our client’s solve their problems but we have to ask them  a series fo questions to find out what they are so we can effectively solve the problem , yes that is a system .  

 Systems help us run our business instead  our businesses running us.

You can check out brains trainings at www.outofthebuket.com   l

Book Link Getting Out of the Bucket =click here bucket

[email protected]    you can contact Brian

For over 30 years Victor Clarke has helped companies like yours make more profit by helping them be better at what they do so they can do more

Victor’s company, Clarke, Inc., has successfully transitioned its business operation away from a dedicated offset printing company. Today Clarke, Inc. works with businesses that do not have a dedicated marketing staff to manage their communications and redeploy them.  This includes print and digital communications or some combination of both.  Clarke, Inc.’s philosophy is to help its clients “Be Better and Do More”.  .

Clarke Inc. works with companies that do not have a dedicated marketing staff that can deploy them in house.

Victor’s Company helps their customers make sense of digital marketing and print marketing and help them create systems that make sense and work.

They help their clients create websites that attracts nurtures and delights their prospects and clients. A lot of it starts with a good lead generating web site.

A website a marketing site is a sales person who works for you 24 hours a day.

Your website needs to help you prospects not try to sell them.

People are silently looking for help if your site offers that type of help you have drawn in the customer. 60 % of people are silently looking for help and really don’t want to talk to any one any more.

You website is sort of your base camp. Keep your marketing so that it drives your prospect to your web site.

Direct mail is not dead its ok to get something in the mail from an unsolicited source. But it’s frowned upon to get an unsolicited email. The funny thing about mail if done properly will get opened.

Let’s look at the direct mail as an opportunity to build your sales funnel not just for the transaction.

  Using the digital arena for your marketing, emails make sure you get them to opt in. using blogs.

Victor Clarkes Company is on the cutting edge of helping their clients and future client make sense of their print and digital marketing by combining them to get the results that are needed to compete in today’s market place

You can contact Victor Clarke    at www.bebetterdomore.com

SIGN UP FOR A COMPLIMENTARY INBOUND/OUTBOUND MARKETING CONSULTATION

You can also connect with Victor by phone 434-847-5561

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Flourish With Failure gives you the answers you have always wanted to help you avoid costly business failures.

Levi takes a pragmatic look at business failure

You know what they say,‘ Those who can do, and those who can’t teach’ well this definitely doesn’t apply to me because I am really good at failure says Levi

 Levi Wampler says after my last business attempt failed completely.  I got really curious about what causes business failures. I spent a ton of time reading every magazine article and book with failure in the title.  Then reading all of the resources they used to write those books.  After I had spent a lot of time becoming an expert on failure, I decided to start the Flourish With Failure podcast so I could talk to others about their failures.  And to share what I have learned about why failure happens. 

My mission is to show people how to run a business when success is never assured and failure can strike at any time.

This is a rather unique topic one that most business owners do not or most of the times rather stay away from.

We only want to think about success. Yes we all want success but in reality failure is a big part of success.

Levi Wampler read every book on how to be successful but failed.

Success is only one outcome. If we change our perspective on the word failure and how it’s used.

There is a big difference between failing at a process or event and being a failure. So what is your definition of failing? Can you differentiate between the two?                                                     

Levi talks about why you should let yourself and your employees fail.

Failure is a part of the process of your success factor.

Levi talks about a fail wall.  Keeping track of but not for failure sake but to look at and learn from and move you toward to success. A great idea for getting your employees to buy into the company.

Levi defines failure as moving forward to learning from that event its changing the emotional baggage.

The best way to fail is to fail fast, fail cheap.

Levi Wampler says anytime you are about  to make a decision or start a new business or new product ask yourself 2 questions.

Go to Flourish with Failure      www.flourishwithfailure.com

Connect with Levi Wampler on Facebook   https://www.facebook.com/flourishwithfailure

Getting better leads and making bigger profits with guest Alex Genadink episode 113

Alex Genadinik is a very successful online entrepreneur specializing in scalable and advanced marketing techniques that go beyond social media and SEO

Alex also a 3-time Amazon bestselling author with 15+ books:

Alex goes into some depth key words for your website

Also Google likes to use other things to help you bring up your standing

In goggle like yelp and some other and other authoritative web sites. Also you tube.

Get as many people to review you as much possible as on multiples search engines. It all depends on how you ask

May be create a YouTube video on how to do the reviews you can send to your customers

You want to control your reviews if you get a bad review you need to be able to get it buried with positive reviews.

You need to be persistent about getting reviews.

Alex is also an online teacher with 75 courses and nearly 60,000 students

Alex Genadink is also has over 75 courses on Udemy which many deal with business building and marketing strategies

Local business marketing

Other courses

Strategies I use to earn 1000% more revenue from customers

Flyers marketing: design the perfect flier and get clients

Marketing plan template: How to write a marketing plan

Advertising: how to write converting headlines & ads to sell

Alex Genadink   is also at      http://www.problemio.com

Here is a link to get a super discount on Alexes courses  with course coupons:

http://www.glowingstart.com/udemy-course-discounts-and-coupons/