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Building Digital Out-Of-Home Experiences using Data, Automation and Algorithms

Srikanth Ramachandran is the Founder of Moving Walls, a world-renowned AdTech company that specializes in innovative out of home (OOH) media solutions. 

With 2000 campaigns Moving Walls helps businesses launch audience-based OOH plans, programmatic DOOH campaigns, and generate billboard reports. Their ecosystem spans over 120,000 digital, static, indoor, and outdoor media sites across the globe.

In conversation with Swami, Srikanth discusses:

- His foray into the media business

- How Moving Walls is transforming the fragmented OOH media industry

- How billboards influence the sub-conscious mind

- Building the customer journey with omni-media

- Frameworks for CMOs to deliver contextual experiences

- Using first-party data for a real world experience

- Building connected marketing, dynamic content and contextual data frameworks

- Learnings from his entrepreneurial journey

- The future of Moving Walls and what has Srikanth excited about the future.

Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts

Watch the full video episode on YouTube

For show notes and earlier guest interviews, please visit www.contraminds.com

To sign up for our weekly newsletter, please visit https://contraminds.substack.com/

Connect with Srikanth: https://www.linkedin.com/in/srikanth-ramachandran-b7a105/

Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

Connect with Vignesh: https://twitter.com/hrorq

Connect with us:

LinkedIN: https://www.linkedin.com/company/contraminds/

Instagram: https://www.instagram.com/contraminds/

Facebook: https://www.facebook.com/contraminds

Website: www.contraminds.com

This episode was made possible by the great folks at Effortless.

Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. 

Visit www.goeffortless.ai to learn more.

🔗 Links & Resources:
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Subscribe to our Newsletter: https://blog.contraminds.com

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Apple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972

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James Bellerjeau is a researcher, lecturer and he is the ACC docket career path columnist. In this episode,  @jamesbellerjeau  talks to  @sivaramanswaminathan4406  about what he believes is career success and how career success is about having internal benchmarks and being satisfied with what you want to do rather than what the world wants you to do. He talks about how to achieve excellence in small incremental steps, the fact that you need to look at contemplative questions about how to balance your personal values and beliefs with company philosophy and the importance of having personal benchmarks and being satisfied with doing a good job and achieving mastery and excellence in what you need to do and being convinced that you have given your best in the job. And that is really key to achieving personal and professional success.James draws upon his two-decade experience as an S&P 500 General Counsel, as well as his earlier studies in psychology, law, and business.Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google PodcastsFor show notes and earlier guest interviews, please visit www.contraminds.comTo sign up for our weekly newsletter, please visit https://contraminds.substack.com/Connect with JamesConnect with SwamiConnect with VigneshConnect with usLinkedINInstagramFacebookWebsite This episode was made possible by the great folks at Effortless.

Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. Visit www.goeffortless.ai to learn more.

🔗 Links & Resources:
ContraMinds: https://www.contraminds.com
Subscribe to our Newsletter: https://blog.contraminds.com

🎧 Listen on Podcast Platforms:
Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2Y
Apple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972

Follow ContraMinds:
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Facebook: https://www.facebook.com/contraminds

Let's know what you liked and learnt!

Matt Abrahams is a Larsen Lam Family Lecturer in Organizational Behavior at the renowned Stanford University's Graduate School of Business. As an expert in the field of organizational behavior, he has become a sought-after figure, offering his insights and wisdom to Fortune 100 companies as both a keynote speaker and a communication consultant.

In his new book “Think Faster, Talk Smarter" Matt distills his wealth of knowledge and experience into a comprehensive guide that helps readers sharpen their communication skills and excel in both their personal and professional lives. Matt also hosts a widely admired podcast called Think Fast, Talk Smart.

Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts

Watch the full video episode on YouTube

For show notes and earlier guest interviews, please visit www.contraminds.com

To sign up for our weekly newsletter, please visit https://contraminds.substack.com/

Connect with Matt: https://www.linkedin.com/in/maabrahams/

Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

Connect with Vignesh: https://twitter.com/hrorq

Connect with us:

LinkedIN: https://www.linkedin.com/company/contraminds/

Instagram: https://www.instagram.com/contraminds/

Facebook: https://www.facebook.com/contraminds

Website: www.contraminds.com

This episode was made possible by the great folks at Effortless.

Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. 

Visit ⁠⁠www.goeffortless.ai⁠⁠ to learn more.

🔗 Links & Resources:
ContraMinds: https://www.contraminds.com
Subscribe to our Newsletter: https://blog.contraminds.com

🎧 Listen on Podcast Platforms:
Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2Y
Apple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972

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Let's know what you liked and learnt!

Rajesh Jain is a technology entrepreneur based out of Mumbai, India. Rajesh was a pioneer in Asia's dot-com revolution, creating India's first internet portals in the late 1990s. Today, he's the founder of Netcore Cloud, a bootstrap, SaaS company that helps B2C brands and marketers create AI-powered new age customer experiences at every touch point of a customer's journey. Netcore Cloud is a very successful global marketing technology company and what they offer is an AI-powered marketing automation and analytics solutions for customers globally.

Watch the full video episode on YouTube

For show notes and earlier guest interviews, please visit www.contraminds.com

To sign up for our weekly newsletter, please visit https://contraminds.substack.com/

Connect with Rajesh: https://www.linkedin.com/in/rajesh-jain-b941/

Rajesh Jain's Blog: www.rajeshjain.com

Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

Connect with Vignesh: https://twitter.com/hrorq

Connect with us:

LinkedIN: https://www.linkedin.com/company/contraminds/

Instagram: https://www.instagram.com/contraminds/

Facebook: https://www.facebook.com/contraminds

Website: www.contraminds.com

This episode was made possible by the great folks at Effortless.

Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. 

Visit ⁠www.goeffortless.ai⁠ to learn more.

🔗 Links & Resources:
ContraMinds: https://www.contraminds.com
Subscribe to our Newsletter: https://blog.contraminds.com

🎧 Listen on Podcast Platforms:
Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2Y
Apple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972

Follow ContraMinds:
Twitter: https://twitter.com/contraminds
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Let's know what you liked and learnt!

Building a Toolkit for Product Success Management

David Fradin is the president of Spice Catalyst. He's a product management and product marketing consultant. David is a mentor, professor, and one of the world's foremost authorities on product management. He is an author of two incredibly great books - Successful Product Design & Management Toolkit and Building Insanely Great Products.

David has trained thousands of people on product management. He talks on product management, product strategy, product success management, and his belief is product managers need to be called product success managers. He also believes that the product managers of today need to be given all the authority and responsibility to build great products.

In this episode, he talks to Swami and Vignesh about the fundamentals of product management. What does it take to build great products? His experience at Apple and HP. What did he learn there? And what are the key tenets of product management? Listen now.

Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts

Watch the full video episode on YouTube

For show notes and earlier guest interviews, please visit www.contraminds.com

To sign up for our weekly newsletter, please visit https://contraminds.substack.com/
Connect with David: https://www.linkedin.com/in/davidfradin/

Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

Connect with Vignesh: https://twitter.com/hrorq
Connect with us:

LinkedIN: https://www.linkedin.com/company/contraminds/

Instagram: https://www.instagram.com/contraminds/

Facebook: https://www.facebook.com/contraminds

Website: www.contraminds.com

This episode was made possible by the great folks at Effortless.

Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. 

Visit www.goeffortless.ai to learn more.

🔗 Links & Resources:
ContraMinds: https://www.contraminds.com
Subscribe to our Newsletter: https://blog.contraminds.com

🎧 Listen on Podcast Platforms:
Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2Y
Apple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972

Follow ContraMinds:
Twitter: https://twitter.com/contraminds
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Let's know what you liked and learnt!

Roger Forsgren is a retired Chief Knowledge Officer of NASA. He was a director of Academy of Program, Project and Engineering Leadership at NASA. Roger is also an undergraduate with a liberal arts degree, a mechanical engineering degree and a masters in industrial engineering. Roger is also the author of two books and the most recent being “When Graduation is Over, Learning Begins - Lessons for STEM Students and Professionals”.

In this episode, Swami & Roger discuss the importance of having a liberal arts background for an engineer, foundational skills needed for successful engineers, how communication skills, decision-making skills, and working with people are as important as number crunching, and where empathy can help achieve efficiency in an imperfect world filled with vulnerable people.

This is Roger’s second episode with Swami & Contraminds. We had the privilege of playing host to Roger in episode 23, released on Jan 22, 2022 - Roger Forsgren on Knowledge Management Lessons from NASA.

Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts

Watch the full video episode on YouTube

To sign up for our weekly newsletter, please visit https://contraminds.substack.com/

Connect with Roger: https://www.linkedin.com/in/roger-forsgren-b5a20a166/

Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

Connect with Vignesh: https://twitter.com/hrorq

Connect with us:

LinkedIN: https://www.linkedin.com/company/contraminds/

Instagram: https://www.instagram.com/contraminds/

Facebook: https://www.facebook.com/contraminds

Website: www.contraminds.com

This episode was made possible by the great folks at Effortless.

Effortless is a Neo-Banking business application built for handling Bookkeeping, Compliance, Payroll, and Funding.

Today entrepreneurs are struggling to track the cash inflows, outflows and forecasting of cashflow with the current broken finance stack. Lot of founders and core team time is spent to manually track collections, vendor bills and make payments, and in various spreadsheets, saved in mails, laptops and some physically and different banking app and sending the same to the accountants and consultants for compliance filings leading to poor financial planning, lack of finance data and non-compliances leading to penalties and interests.

Effortless has made e-invoicing compliant invoicing simple for anyone to make, reduces 90% effort to collect, with all banking integration stay on the top of your cashflow. Secured UPI like business payment directly from effortless ensures all expenses are tracked including expenses you make from your personal credit card and UPI apps. Realtime insights, reports, alerts and notifications to enable you to thrive in your business.

For further details, visit: www.goeffortless.ai

🔗 Links & Resources:
ContraMinds: https://www.contraminds.com
Subscribe to our Newsletter: https://blog.contraminds.com

🎧 Listen on Podcast Platforms:
Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2Y
Apple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972

Follow ContraMinds:
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Let's know what you liked and learnt!

Sridhar Ramasamy is an industry veteran with interdisciplinary knowledge across the pharmaceutical and manufacturing domains. Sridhar leads digital transformation, engineering, automation and data analytics.

In this episode, Swami and Sridhar delve deep into

-The Importance of an Engineer Understanding a Business Problem

- Asking Stupid Questions

- How to Handle Ambiguity

- Having an Open Mind and Looking at Data

- Doing Your Boss’s Job

- Mindset For Digital Transformation

- Industry Economy to Knowledge Economy Factories

- Mixing Pragmatism with Innovative Thinking & Business Reality for Digital Transformation

- Mixing Engineering Skills and Business Strategy - Key to Building Digital Factories

- KPI Requires Business Understanding and Knowledge

- Specs and Siloed Processes

- Digital Twins and Applying it to the Digital Knowledge Factories of Tomorrow

- Multi-functional-multi-disciplinary Knowledge

- Automation does not Reduce Jobs - Learnings from other Industries

- How to Solve for a Problem not Invented as yet

#digitalfactories #smartmanufacturing #reliabilityengineering, #lightsoutmanufacturing#dataanalytics #justintimeproduction #leanmanufacturing #pharma #sanofi #plantautomation #sixsigma #digitalmaturity #automation #industryeconomy #knowledgeeconomy #businessstrategy #digitaltwins #multidisciplinaryknowledge #multifunctional

You can watch the full video episode on YouTube

For show notes and earlier guest interviews, please visit ⁠www.contraminds.com⁠

To sign up for our weekly newsletter, please visit ⁠https://contraminds.substack.com/⁠

Connect with Sridhar: ⁠https://www.linkedin.com/in/sriramasamy/⁠

Connect with Swami: ⁠https://www.linkedin.com/in/sivaraman-swaminathan-9856501/⁠

Connect with Vignesh: ⁠https://twitter.com/hrorq⁠

Connect with us:

LinkedIN: ⁠https://www.linkedin.com/company/contraminds/⁠

Instagram: ⁠https://www.instagram.com/contraminds/⁠

Facebook: ⁠https://www.facebook.com/contraminds⁠

Website: ⁠www.contraminds.com

🔗 Links & Resources:
ContraMinds: https://www.contraminds.com
Subscribe to our Newsletter: https://blog.contraminds.com

🎧 Listen on Podcast Platforms:
Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2Y
Apple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972

Follow ContraMinds:
Twitter: https://twitter.com/contraminds
Instagram: https://www.instagram.com/contraminds/
LinkedIn: https://www.linkedin.com/company/contraminds
Facebook: https://www.facebook.com/contraminds

Sridhar Ramasamy is an industry veteran with interdisciplinary knowledge across the pharmaceutical and manufacturing domains. Sridhar leads digital transformation, engineering, automation and data analytics.

In this episode, Swami and Sridhar delve deep into #digitalfactories, #smartmanufacturing, #reliabilityengineering, #lightsoutmanufacturing, #dataanalytics, the power of #domainknowledge in problem solving and much more.

Watch the full video episode on YouTube

For show notes and earlier guest interviews, please visit www.contraminds.com

To sign up for our weekly newsletter, please visit https://contraminds.substack.com/

Connect with Sridhar: https://www.linkedin.com/in/sriramasamy/

Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

Connect with Vignesh: https://twitter.com/hrorq

Connect with us:

LinkedIN: https://www.linkedin.com/company/contraminds/

Instagram: https://www.instagram.com/contraminds/

Facebook: https://www.facebook.com/contraminds

Website: www.contraminds.com

Let's know what you liked and learnt!

Rajat Kumar Agarwal is the Chief Executive Officer of Jagriti InnoHealth Platforms - a tech startup creating knowledge management centric intelligent IT systems for healthcare using a business platform approach resulting in improved patient outcomes and scientific publications.

Jagriti InnoHealth products:

BMTPLUS - the world's first dedicated software platform for complete management of Hematopoietic Stem Cell Transplantation

THALCARE - the world’s first web based application for comprehensive Thalassemia Management

and

THE BLOOD BANK MANAGEMENT SYSTEM - an affordable yet comprehensive and scalable system built for modern blood banks

In this episode, Rajat, Swami and Vignesh discuss:

- The Genesis of Jagriti

- The Sankalp Foundation

- The Need for a Blood Bank Management System

- Deep Tech Expertise to Solve Human Centric Problems

- Learnings from Building Products for the Healthcare System

- From Electrical Engineering To Healthcare

- Challenges in Building Healthcare Products for India

- Working with Dr. Lawrence B Faulkner and BMTplus

- What Really Is a Knowledge Management System?

- How Doctors Can Interact with Medical Data

- Influencing Habit Change in Legacy Systems

- Knowledge Management & Program Management

- Aligning Purpose with Ambition - Hiring Talent

- The Future of Jagriti

- What is Success?

- Advice to an 18-year old in University

- Best Advice Ever Received

- What Rajat Believes That Other's Seldom Do

- Books Recommendations by Rajat

- Who would Rajat Invite to a Dream Dinner?

Listen to the podcast on Apple Podcasts | Spotify | Anchor | Amazon Music | Google Podcasts

Watch the full video episode on YouTube

For show notes and earlier guest interviews, please visit www.contraminds.com

To sign up for our weekly newsletter, please visit https://contraminds.substack.com/

Connect with Rajat: https://www.linkedin.com/in/rajat-kumar-agarwal-2b22946/

Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

Connect with Vignesh: https://twitter.com/hrorq

Connect with us:

LinkedIN: https://www.linkedin.com/company/contraminds/

Instagram: https://www.instagram.com/contraminds/

Facebook: https://www.facebook.com/contraminds

Website: www.contraminds.com

🔗 Links & Resources:
ContraMinds: https://www.contraminds.com
Subscribe to our Newsletter: https://blog.contraminds.com

🎧 Listen on Podcast Platforms:
Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2Y
Apple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972

Follow ContraMinds:
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Let's know what you liked and learnt!

Marketing Accountability: Elevating the role of the CMO and Value of Marketing in an Enterprise

Prof. Venkatesh (Venky) Shankar is a Ford Chair Professor, a RETHINK Retail Top Influencer, and an Advisory Council Chair at the Marketing Accountability Standards Board.

With vast experience in retail, Prof. Shankar is a professor at the Texas A & M University and has over 27,000 citations (Marketing, Strategy, Retailing, Innovation and AI) on Google Scholar.

In this episode, Prof Shankar and Swami discuss:

- What inspired Prof. Venky into the Marketing Field

- Prof. Venky’s Early Years - Mentors and Guides 

- Building Marketing Accountability Standards

- Marketing CEOs Create More Shareholder Value

- Why CEOs Need Marketing Experience

- Hindsight, Insight and Foresight in Retail 

- Harvesting Big Data in Retail

- Apple Pay and Paypal Increase Engagement

- Customer Loyalty Online and Offline

- Accountability Standards for Marketing Expenses

- Hardskills and Softskills for Budding CMOs

- Advice to Marketing Students at University

Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google Podcasts

Watch the full video episode on YouTube

For show notes and earlier guest interviews, please visit www.contraminds.com

To sign up for our weekly newsletter, please visit https://contraminds.substack.com/

Connect with Prof. Shankar: https://www.linkedin.com/in/venkyshankar/

Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/

Connect with Vignesh: https://twitter.com/hrorq

Connect with us:

LinkedIN: https://www.linkedin.com/company/contraminds/

Instagram: https://www.instagram.com/contraminds/

Facebook: https://www.facebook.com/contraminds

Website: www.contraminds.com

🔗 Links & Resources:
ContraMinds: https://www.contraminds.com
Subscribe to our Newsletter: https://blog.contraminds.com

🎧 Listen on Podcast Platforms:
Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2Y
Apple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972

Follow ContraMinds:
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Facebook: https://www.facebook.com/contraminds