Modern lead generation is a racket

I receive a lot of "lead generation" cold calls and emails. When I say these solicitations are horribly bad, I am being generous. MSPs get hit up all the time to create or expand their cold calling efforts and if these same groups are soliciting them, this is crazy.

Does cold calling really work for MSPs?

Cold calling vs Inbound lead generation

MSP content must be a factor of your marketing and lead cultivation

 

Control Frameworks: Which is right for you?

A lot of MSPs today are struggling with where to start on their compliance journey. Usually, this confusion manifests itself in deciding on a control framework. But, what if there are multiple frameworks? What if your customers pull you into different control framework directions?

 

All reasonable questions and we'll give you some easy tips on how to start making sense of everything.

What is relevant to your customer?

Do it once, then translate

MSP controls are different from client controls

 

The MSP Business Plan

Most people don't like to hear this but the very first step you should take when deciding to become an MSP is develop and write a business plan.

 

Highlights:

Provides structure for your MSP goals

Prevents missteps and waisted resources

Eliminates a lot of effort downstream

Faster time to market

Identify relevant control frameworks sooner