Mark Baker, Head of Risk and Assurance at Pentland Brands talks to Professor Mike Bourne about the diversity of industries and academics involved in the Business Performance Roundtable – all exploring performance measurements and how to make improvements. Mark highlights a key issue found within his own research - that performance based on feedback is sometimes inefficient. The development of sophisticated feedforward controls enables a view of how controls can be improved. Part of the BPR Speaker Series: http://bit.ly/AminU2