In this episode of Channel Up Your Marketing, host Amiee Keenan sits down with Bobby Small, Community Strategy Director at Dynamic User Group (DUG), to dive into the newly revived Microsoft Convergence and why it’s poised to become the must-attend event for ISVs, partners, and the entire business applications ecosystem.

What you'll hear in this episode:

• Why Microsoft is reintroducing Convergence now and how it’s different from the past

• What unprecedented access to 150+ Microsoft leaders really looks like

• How Partner Day is helping ISVs and F&O-focused partners level up

• What the event says about Microsoft’s future strategy for community engagement

• The buzz, the benefits, and yes — even the limited-edition swag

Whether you're an independent software vendor looking to grow your Microsoft relationship, or a partner aiming to stay ahead of the curve, this episode is packed with strategic insights, practical takeaways, and behind-the-scenes details you won’t hear anywhere else.

Tune in now — and get ready for Miami!

Learn more about this event, https://convergence365.com/

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