42/

Conversation: Category stories with Josh Garofalo

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In this episode of 42/, we have the pleasure of talking with Josh Garofalo, SaaS Consultant & Copywriter for clients such as HubSpot, Wave, and Unbounce at swaycopy.com.

In this episode, we discuss:

  • What are categories? Are they essential for products?
  • What are categories in the SaaS space?
  • Categories grouped by features and categories grouped by Jobs to be Done.
  • What role does storytelling play around category creation?
  • How to interview users to find more insightful ideas?

    • We hope you enjoy it.

    Josh: linkedin.com/in/joshgarofalo/

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    42/By Kamil Rextin