42/

Conversation: Data vs. Qualitative: A conversation with Jon Itkin

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In this episode of 42/, we have the pleasure of talking with Jon Itkin, Director of Creative, Content, and Customer Insight at Odaseva.

In this episode, we discuss:

  • What is marketing? What are its functions?
  • Can we measure all marketing efforts?
  • Some books and concepts that have helped Jon in his career.
  • The tension between data and human insight?
  • What is a category? And why category creators probably did not start with that objective in mind.

    • We hope you enjoy it.

    Jon: linkedin.com/in/jonitkin/

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    42/By Kamil Rextin