On this episode of Conversation Piece, designer, creator, and business strategist Navi Kaur stops by the studio to talk about her journey from watching Dragon Ball Z as a kid in India to helping build The Normies — an Indianapolis-based creative community and reaction channel with nearly 1 million subscribers. She dives into her path from immigrant student to financial officer, how The Normies grew from friends watching Game of Thrones to a full-scale business, and what it takes to sustain creativity, community, and leadership in digital media.
Connect with Navi: https://instagram.com/nerdy_nav/
Check out The Normies: https://thenormies.com/
Shout out to Frida's Flowers for sponsoring the show! Elevate your next event (or your living room) with some of Madeline's incredible work: fridasflowersindy.com/
This week’s Give Em Their Flowers shout out: Markéta, Rana, Blake Roebuck, and The Normies’ editing team for their creativity, care, and community spirit.
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Produced and hosted by: Patrick Armstrong
Filmed and edited by: Mike Lee Productions
Engineered and mixed by: Popular Rapture
Music by: Mandog
- (00:00) - – Year of Community
(01:05) - – Introducing Navi Kaur(02:00) - – How Navi met her friend group through Game of Thrones(04:08) - – Early love for anime and manga(06:04) - – Immigrating to America and finding identity through pop culture(08:24) - – Discovering manga at the library and bonding with siblings(09:52) - – From reading to reacting: The artistry of anime adaptation(11:10) - – Sub vs. dub: why both matter(12:00) - – Meeting The Normies crew(14:03) - – The first reaction video and how it all began(17:09) - – Building community through shared fandoms(20:14) - – When The Normies became a real business(22:19) - – Learning HR, payroll, and leadership on the fly(25:15) - – The evolution of scheduling, team roles, and creative flow(28:47) - – Letting go of control and trusting the team(30:37) - – Decision-making, leadership, and “no more ties”(31:32) - – A day in the life at The Normies studio(35:21) - – How new shows get added to the lineup(37:31) - – Staying in Indianapolis and why it works(40:57) - – On burnout, winter blues, and cost of living(44:28) - – Balancing creative and financial roles(46:33) - – Finding peace in nature and local trails(49:14) - – Give Em Their Flowers(50:36) - – On community, connection, and gratitude