Let's Talk Retail

Conversation with Jerald Sze, Founder and Managing Director, Straightforward


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In this episode of Let’s Talk Retail, Jerald Sze discusses the shift in retail, stressing that success now starts online, not in malls. He emphasizes the need for brands to prioritize digital engagement, particularly through mobile platforms, before drawing customers to physical stores. Jerald highlights the importance of staying relevant by connecting with the community and empowering others to be proactive and positive. He urges businesses to lead with authenticity and show employees they are valued. Ultimately, he shares that their core mission is to use fashion to inspire the go-getter spirit in everyone.

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Let's Talk RetailBy Philippine Retailers Association (PRA)