Hop Online During The YearsParis Childress started Hop Online 15 years ago in Sofia, Bulgaria. Initially, he did not intend to build an agency, but it all happened by accident.Shift from Adwords to Content Marketing (2009 - 2012)The agency initially started with just Google AdWords as their focus for the first 2 to 3 years, before they started to migrate towards SEO & content marketing around 2012.The Content Marketing Era (2012 - 2016)The period from 2012 to 2016 saw the agency move from being majorly Google AdWords focused to SEO focused. This was also the time when Black Hat SEO was very active, and Google started to crack down on it with major updates, giving an opportunity for their white hat SEO approach. Back to PPC and Paid Social Channels (2016 -2019)Paris also covered a brief period from 2014 to 2016 when he went over to Google, and was the country manager for Bulgaria. He then returns to the agency in 2016 and shifts focus back to Google Ads and also introduced paid social channels, primarily Facebook and LinkedIn. The SaaS Era (2019 - 2023)The agency focused on serving SaaS companies predominantly between 2019 and 2023.Post 2023Currently, they are beginning a new chapter of the agency which involves new industries such as cybersecurity, education services and a resurgence of SEO and content marketing given the developments in AI.