Paul Cooke is an ex-professional British Basketball League Player and a lifetime drug free natural Bodybuilding Champion. His basketball career ended after playing with 3 pro clubs in the BBL due to a knee injury to which his attention then switched to weight training. From there, Paul educated himself deep into training and nutrition and became a personal trainer. Moving to Gainsborough in 2010 Paul built his business here over the past 10 years while competing in numerous Natural Bodybuilding shows.

His focus is now helping others achieve their goals through fitness and nutrition and educating his clients to be the healthiest they can be.