Tanya and her boyfriend (and business partner Fraser) have always been massively into fitness and having a passion for the gym, so when we all went into lockdown in March 2020, they both struggled with the thought of having to work out at home with the limited equipment they had.

Putting all of their skills on the table, they wanted to create an inclusive brand, focused around empowering women to be the best they can be. They wanted women to stand out, be bold and feeling beautiful whilst working out. And thus Bootybelle was born.

Balancing a full time job, a new business, whilst also studying was tricky for the both of them, but as they said "there no better time to do all this than in lockdown!"