In this episode of Conversational Marketing, Adam Loomis reads and expands on the chapter Conversational Marketing from his book Conversational Marketing.

This chapter explains what conversational marketing actually is and how it applies to social media in real life. Adam breaks down the idea of treating your social platforms like a room full of people, not a billboard, and why reading the room matters more than pushing messages.

You will hear why conversation is the goal of social media, how engagement opens the door to growth, and why talking with people will always outperform talking at them.

This episode is for anyone who wants to stop broadcasting and start building real connection online.