In this episode of Conversational Marketing, Adam Loomis reads and expands on the chapter The 90 10 Rule from his book Conversational Marketing.

This chapter breaks down how most people get social media backwards. Adam explains why 90 percent of your content should be focused on engagement, connection, and visibility, while only 10 percent should be promotional or marketing driven.

You will hear why constant selling kills momentum, how conversational content builds trust over time, and why people engage with those who show up consistently without an agenda.

This episode is for business owners and creators who want to grow organically, stay visible, and build relationships without feeling salesy or forced.

In this episode of Conversational Marketing, Adam Loomis reads and expands on the chapter Conversational Marketing from his book Conversational Marketing.

This chapter explains what conversational marketing actually is and how it applies to social media in real life. Adam breaks down the idea of treating your social platforms like a room full of people, not a billboard, and why reading the room matters more than pushing messages.

You will hear why conversation is the goal of social media, how engagement opens the door to growth, and why talking with people will always outperform talking at them.

This episode is for anyone who wants to stop broadcasting and start building real connection online.

In this episode of Conversational Marketing, Adam Loomis reads and expands on Chapter: What Is a Brand? from his book Conversational Marketing.

This chapter redefines what a brand actually is. It is not a logo, colors, or a website. Adam breaks down how a brand is formed through perception, consistency, and the way people experience you over time.

You will hear why trust is built in the small moments, how everyday interactions shape your brand, and why how you show up matters more than how things look.

This episode is for business owners and creators who want to build a brand that feels real, recognizable, and trustworthy.

In this episode of Conversational Marketing, Adam Loomis reads and expands on Chapter: Nobody Cares About Your Stuff from his book Conversational Marketing.

This chapter delivers a hard but freeing truth. People are not ignoring your content because it is bad. They are ignoring it because it is not about them. Adam explains why self focused marketing fails and how shifting the attention back to your audience changes everything.

You will hear why engagement starts with curiosity, why questions outperform statements, and how making content about people instead of products leads to stronger connection and more visibility.

This episode is for anyone who wants their content to stop being scrolled past and start being responded to.

In this episode of Conversational Marketing, Adam Loomis reads and expands on Chapter: What Are Your Expectations? from his book Conversational Marketing.

This chapter challenges the expectations people bring into social media and business growth. Adam breaks down why most frustration online comes from expecting fast results, instant engagement, or immediate validation.

You will hear why expectation management matters, how patience plays a role in visibility, and why consistency beats intensity every time. This episode helps reset the mindset needed to stay in the game long enough for real connection and momentum to take shape.

This episode is for business owners and creators who want to stop feeling discouraged and start approaching social media with clarity and confidence.

In this episode of Conversational Marketing, Adam Loomis reads and expands on Chapter 3: The Power of Conversation from his book Conversational Marketing.

This chapter dives into the core idea behind the entire book. Conversation is not a tactic. It is the foundation. Adam explains why social media works best when it feels like real life and why people respond to being talked with, not talked at.

You will hear how reading the room, responding to comments, asking questions, and being genuinely interested in people leads to stronger engagement and long term trust. This chapter breaks the habit of broadcasting and replaces it with connection.

This episode is for anyone who wants social media to feel more human, more natural, and far more effective.

In this episode of Conversational Marketing, Adam Loomis reads and expands on Chapter 2: Opportunity Is Everywhere from his book Conversational Marketing.

This chapter reframes how business owners and creators see opportunity. Instead of waiting for the perfect moment, platform, or audience size, Adam explains how opportunity already exists in everyday conversations, local connections, and consistent online engagement.

You will hear why most people overlook what is right in front of them and how shifting your perspective can open doors to growth, relationships, and visibility without chasing trends or forcing sales.

This episode is for anyone who wants to stop waiting for opportunity and start recognizing it in the places they already are.

In this episode of Conversational Marketing, Adam Loomis reads and expands on Chapter 1: How It All Started from his book Conversational Marketing.

This chapter shares the real story behind how conversational marketing began. From helping a friend with a small cigar shop to working with hundreds of businesses across different industries, Adam walks through the early moments that shaped his approach to social media and engagement.

Along the way, he reflects on what actually works online, why organic engagement matters more than ads, and how real connection has driven millions of views and real business growth.

This episode sets the foundation for the entire book and podcast. If you want to understand the mindset behind conversational marketing and why engagement always comes before promotion, this is where it starts.

Welcome to Conversational Marketing: How to Effectively Engage on Social Media.

This podcast is a chapter by chapter audio experience of the book Conversational Marketing by Adam Loomis. Each episode features a reading of a chapter from the book, along with added thoughts, reflections, and real world context recorded in the moment.

This series is not about algorithms, trends, or chasing attention. It is about learning how to engage like a real person, build trust through conversation, and create visibility by showing up consistently and authentically.

If you are a business owner, creator, or leader who wants social media to feel more natural and less forced, this podcast is for you.