In this episode of Conversational Marketing, Adam Loomis reads and expands on the chapter The 90 10 Rule from his book Conversational Marketing.

This chapter breaks down how most people get social media backwards. Adam explains why 90 percent of your content should be focused on engagement, connection, and visibility, while only 10 percent should be promotional or marketing driven.

You will hear why constant selling kills momentum, how conversational content builds trust over time, and why people engage with those who show up consistently without an agenda.

This episode is for business owners and creators who want to grow organically, stay visible, and build relationships without feeling salesy or forced.