In this episode of Conversational Marketing, Adam Loomis reads and expands on Chapter: What Is a Brand? from his book Conversational Marketing.

This chapter redefines what a brand actually is. It is not a logo, colors, or a website. Adam breaks down how a brand is formed through perception, consistency, and the way people experience you over time.

You will hear why trust is built in the small moments, how everyday interactions shape your brand, and why how you show up matters more than how things look.

This episode is for business owners and creators who want to build a brand that feels real, recognizable, and trustworthy.