In this episode of Conversational Marketing, Adam Loomis reads and expands on Chapter 1: How It All Started from his book Conversational Marketing.

This chapter shares the real story behind how conversational marketing began. From helping a friend with a small cigar shop to working with hundreds of businesses across different industries, Adam walks through the early moments that shaped his approach to social media and engagement.

Along the way, he reflects on what actually works online, why organic engagement matters more than ads, and how real connection has driven millions of views and real business growth.

This episode sets the foundation for the entire book and podcast. If you want to understand the mindset behind conversational marketing and why engagement always comes before promotion, this is where it starts.