Marketing to an Audience of One – understanding the future of buyer behavior. 
Communication these days is instant and its interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more. 
 
Forget about B2B and B2C buyers – it’s all about B2H (Business To Human) and a demand for a personal, fast and relevant user experience at every touch point in their buyer journey. In this session, Tony demonstrates how creative strategy, user experience, and real-time data combine to deliver a sales and marketing experience prospects and customers love. 
 
Be prepared to discover: 
 
• The Marketing Funnel is dead – long live the Flywheel! 
• How consumers really buy and how to effectively engage them across four key stages 
• How SMarketing is driving a unified sales and marketing team, and where chatbots fit in 
• A single marketing offer that delivered a greater than 40% conversion rate and saw 
monthly leads triple (an increase of 150%) 
• How to build your tech-stack to automate the whole thing!

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/