Conversational Selling

About Steve Werner: He is the founder of Monetize Your Tribe. He works with business coaches, entrepreneurs, and small business owners by turning their passion into a full time lifestyle through webinars, presentations, and events that change lives. He’s created and held more than 63 sold out events, both live and virtual, for himself and clients, generating more than $2.8 million in sales. As he states, most presentations are snooze-fests and have people checking out in the first 5 minutes, he shows his clients how to stop this and double sales on webinars by teaching 5 core areas that make webinars rein sales. Steve has spoken at Harvard on marketing and presentations and has trained in NLP for one too many presentations. 

In this episode, Nancy and Steve discuss: 

• How to convert people in person or in webinars
• Building rapport through listening
• Bringing people to your side 
• The most effective tool for sales 

Key Takeaways: 

• It doesn’t matter whether you’re in person, on stage, or in a webinar - if you talk to people and do it well, it will convert to sales. 
• By listening to the way somebody talks and echoing that back to them, you can get in rapport with them faster. 
• People will more likely go along with you, even if you had a different idea from them if you have rapport. 
• Conversation is the most effective tool for sales. Tell stories that will help people see the main pieces, overcome objections, and understand what your product or service does all without overtly selling them anything. 

“Your favorite teacher probably taught less but they were more engaging, they were funny, to this day I bet you still remember something that they told you” - Steve Werner

Get Access To Steve’s FREE Webinar Blueprint by clicking here: https://www.deathtobadwebinars.com/

Connect with Steve Werner:

 Website: https://www.steven.coffee/coffee

 Email: [email protected]

Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/

Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164

Connect with Nancy Calabrese: 

 Twitter: https://twitter.com/oneofakindsales

 Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/

 Website: https://oneofakindsales.com

 Phone: 908-879-2911 

 LinkedIn: https://www.linkedin.com/in/ncalabrese/

 Email: [email protected]

About Antonio Thornton: The founder of Money Mouth Marketing, which is a performance-based marketing firm and only one of the companies in the country that guarantees a minimum 3X ROI. Money Mouth Marketing is the recognized leader in strategic growth for small to midsize growth companies and for over 20 years, Antonio has touched more than 250,000 business owners from around the globe to help them achieve faster growth, greater profits, and improved quality of life. He is also affectionately known as the Profit Engineer and is most known for creating something from nothing. His expertise is developing widely creative and profitable promotions that build brand loyalty and goodwill without being obnoxious or sales-y. 

In this episode, Nancy and Antonio discuss: 

• Setting yourself apart 
• More than getting a sale 
• The Four Core Methodologies 
• Align, map and partner 

Key Takeaways: 

• Consider what your product or service’s unique selling point would be. Think about what sets your company apart from others and what unique value you can bring to your clients. 
• People don’t like to feel like they’re being manipulated. As they say, people don’t like to be sold but they love to buy. Relationships and long-term partnerships are more important than just merely getting a sale. 
• Remember the four A’s: attraction, bringing in the right type of clients; activation, converting those clients into paying customers; ascension, taking them down to a path to get them to buy more things from you; and lastly, automation which is creating a system for the perpetuation of all that. 
• Make sure whatever service you provide is going to really be a good fit for what they need. Create alignment from the very beginning, understand your client truly and be curious about their desires, wants, and needs. Map out how your product serves those needs and create a partnership.

“When you understand human behavior from a foundational perspective, you can pretty much sell and market everything. Cause you understand their desires, wants, motivations - these are the things that create buying decisions.” - Antonio Thornton

Get Antonio’s FREE giveaway by clicking on this link: https://moneymouthmarketing.com/nancy   

Connect with Antonio Thornton:

 Twitter: https://twitter.com/moneymouth

 Facebook: https://www.facebook.com/moneymouthmarketing

Pinterest: http://pinterest.com/mmouthmarketing

 Website: https://moneymouthmarketing.com

 YouTube: http://www.youtube.com/MoneyMouthMarketing

 LinkedIn: https://www.linkedin.com/in/antoniothornton/ | http://www.linkedin.com/company/2356846

 Email: [email protected]  

Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/

Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164

Connect with Nancy Calabrese: 

 Twitter: https://twitter.com/oneofakindsales

 Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/

 Website: https://oneofakindsales.com

 Phone: 908-879-2911 

 LinkedIn: https://www.linkedin.com/in/ncalabrese/

 Email: [email protected]

Cyber-crime has been on the rise for the past 20 years.

Ransomware costs businesses billions of dollars a year.

SMBs are especially vulnerable to attacks.

How safe is your business?

Michael Markulec is a Chief Information Security Officer with decades of experience working with the federal government, Department of Defense, and large financial firms. He is also the co-Founder of Harbor Technology Group, a comprehensive service provider of cyber-protections for SMBs.

Michael joins us to discuss the threats, the vulnerabilities, and the fixes you can put in place right now. He is a wealth of knowledge on the topic and shares with us:

Cyber-risk is a business problem FIRST and a technology problem second. Get proactive with your security plan and never again leave your business vulnerable to cyber-attacks.