What you will learn
• Why conversations create pipeline and shorten the sales cycle
• How to lead with story, mission, and fit rather than checkboxes
• Where AI belongs for notes and ops, not human judgment
• A simple system that turns content into warm intros and opportunities
• Habits founders and sales leaders can use to stay consistent

Chapters
00:00 Intro
02:05 Why conversations beat algorithms for B2B growth
07:20 Story first networking in practice
12:10 Authenticity and trust based selling
18:00 Using AI for notes and follow ups
23:45 From content to pipeline, the connector mindset
30:30 Metrics that matter in relationship driven sales
36:15 Advice for founders and sales leaders
42:00 Final takeaways

Guest
Bernie Franzgrote, Kreativ Insight

Host
Robin Ayoub, Founder, Localization Fireside Chat

Connect and watch more
• Website, www.L10NFiresideChat.com
• Spotify, https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX
• Be a guest, https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording
• LinkedIn, https://www.linkedin.com/in/robinayoub/

Disclaimer
Opinions are shared for education and discussion. Always apply judgment in your own context.

Credits
Host: Robin Ayoub, Founder, Localization Fireside Chat

Connect and watch more
Website: www.L10NFiresideChat.com
Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX
Be a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording
LinkedIn: https://www.linkedin.com/in/robinayoub/

Support the show
Share the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.

Disclaimer
Views are for education and discussion. Apply judgment in your own context.

Tags
#L10NFiresideChat #localization #hiring #recruiting #leadership #ai

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.