Conversations for Course Creators

In this episode, I discuss how blogs bring value to prospective clients, increase your brand and site traffic, establish your authority and reputation with readers, and fit into your Product Ladder. I also discuss my choice for blog publication software: DropInBlog and the many benefits this intuitive tool provide me. DropInBlog literally takes all of the guesswork out of SEO screening, authoring, and publishing your blogs to your site. Love it!

You can learn more about me and Marino Training at https://www.marinotraining.com/Learn about my Private Slack Group at https://www.marinotraining.com/courses/training-community-subscriptionInterested in working with me on your programs? Let's talk! https://www.marinotraining.com/pages/contact-us

#onlinecourses #onlinetraining #marinotraining #thinkific #productladder #courselaunch #onlinecoach

Course creators, like authors, can benefit greatly by expanding their product line and representing their subject matter expertise in virtual summits. It's just one of the many ways we can reach a new audience, grow our following, generate an email list fast, and push our brand into new areas. Virtual summits are also a very strong step or rung on the Product Ladder due to low price (starts free, increases for lifetime access) and high value (over a dozen expert speakers). They can also be repackaged later as courses, offered as value bonuses to mastermind program members, and leveraged as further evidence of your authority and expertise. 

Please join me and Robert W. Anderson, author and Fearless Lives Summit host, to discuss his experience launching a virtual summit. This episode was recorded live and broadcast over LinkedIn, Facebook, and YouTube via a Restream feed so you'll notice we are having fun interacting on occasion with viewers in the chat. Enjoy!

You can access the Fearless Lives Summit for FREE while the offer stands. My advice is to grab the lifetime access, there is so much great content here, you'll definitely want to revisit these amazing guest speakers after this week's event:  Access the Fearless Lives Summit FREE

You can learn more about me and Marino Training at https://www.marinotraining.com/Learn about my Private Slack Group at https://www.marinotraining.com/courses/training-community-subscriptionInterested in working with me on your programs? Let's talk! Schedule your 15-minute discussion with me HERE.

What the heck is a product ladder and how does a course fit into one? Well, the answer is: perfectly! :)

A product ladder is a range of products that you offer your clients and customers. Each step of the ladder contains products of various prices and features. You may choose to offer a book, then a course, then a coaching program, then a mastermind program. You may choose to offer a line of mini-courses, a masterclass, and a bundle of courses. 

As you can see, product ladders provide us with the ability to diversify our product line to cater to customers of different types and willingness to invest. You can also use steps of the ladder to build relationships and select ideal fits for advanced programs or courses! Product ladders are a very strategic tool for growing your business!

You can learn more about me and Marino Training at https://www.marinotraining.com/

Hello! In this episode I discuss how to leverage video to market your course and keep your course curriculum engaging. I cover one of my favorite marketing mediums in live streaming video before diving into a conversation about how to use video as a primary element of your course curriculum. The short story? Video is king. The longer story? Well, that's what the podcast is for! Enjoy!

You can learn more about me and Marino Training at https://www.marinotraining.com/

Are webinars and virtual summits worth the effort? In the struggle to market courses, many course creators rush the process of executing a well-designed and planned webinar. This leads to frustration because webinar attendance is weak, sales aren't materializing, and the course creator feels frustrated and down. Learn a few lessons from this episode about how to approach webinars and how to power up and leverage the force multiplier of virtual summits!

A big shout out to my friend and go-to virtual summit guru, Ray Brehm, who's name is shamelessly dropped throughout the episode. If you want to follow a master of virtual summits, he's the one to follow. Learn more about Ray at https://www.raybrehm.com/?r_done=1

You can learn more about me and Marino Training at https://www.marinotraining.com/

Do your ideal learners and clients know your course exists? Many course creators pour their time and energy into building courses but struggle with getting the word out. This often leads to frustration because sales aren't materializing, students are nowhere to be found, and the course creator feels frustrated and down. You have a fantastic solution to someone's problem and you can leverage social media to make them aware of this!

You can learn more about me and Marino Training at https://www.marinotraining.com/

Meet Lucas, CEO of Marino Training, as he welcomes you to the podcast and discusses confidence for course creators.

You can learn more about me and Marino Training at https://www.marinotraining.com/