Joe Indusi, an expert in the technology behind usability research and the founder of TrueView Audio visual, joins the VIEWS Podcasts team for an insightful conversation. Joe’s career trajectory is nothing short of fascinating. He got his start in the entertainment industry as a writer and filmmaker working in the highest levels of Hollywood productions with the likes of Ridley Scott and Sharon Stone. This creative foundation laid the groundwork for his eventual transition into the world of UX research.

During this conversation, Joe shares how his experience in film and television has shaped his unique approach to UX Research, offering a blend of storytelling and technical innovation. Over the past 30 years, Joe has witnessed the evolution of UX research firsthand, from its early days to its current prominence in shaping digital experiences. He discusses the major changes he’s observed and provides insightful predictions about where he believes the field is headed.

Through his work at TrueView Audio Visual, Joe continues to push the boundaries of UX research, leveraging technology to deliver enhanced usability insights for clients across various industries. This conversation is a must-listen for anyone interested in the intersection of technology, research, and storytelling.

Tune in to hear Joe’s thoughts on the future of UX research, his remarkable journey from entertainment to tech, and how his work is influencing the way we interact with digital products today.

Connect with Joe at https://www.truview.tech/

Honoring the honesty of our subjects is essential in filmmaking. Capturing their emotional journey, not just their words, is what makes a story compelling. — David Kalisher

In this episode of Conversations in Depth, host Mike Carlon sits down with David Kalisher, the founder of Jolly Road Productions. David, a seasoned filmmaker, shares his journey from corporate finance to Hollywood, and eventually to becoming a respected filmmaker in the market research industry. With a background that includes creative development at MGM Studios and hosting a television show, David brings a unique perspective to storytelling through film.

Key Themes:

1. Early Beginnings in Filmmaking: David's passion for filmmaking began in high school with a music video project, which set the foundation for his future career.

2. Transition to Hollywood: After a stint in corporate finance, David moved to Hollywood, where he gained experience working on music video sets and eventually in creative development at MGM Studios.

3. Market Research Filmmaking: David's journey led him to market research, where he discovered the power of capturing honest, emotional stories from research participants, enhancing the depth and impact of qualitative research.

4. Founding Jolly Road Productions: David founded Jolly Road Productions, focusing on creating powerful, research-based films with a small footprint, ensuring minimal disruption while capturing authentic insights.

5. Advice for Moderators and Filmmakers: David emphasizes the importance of good sound quality, maintaining a small and non-intimidating production setup, and the art of letting respondents speak without interruption to capture genuine moments.

6. Separating Roles for Better Results: David advises keeping the roles of moderator and filmmaker separate to ensure the quality of both the interview and the video capture, sharing a personal anecdote about the challenges of managing both simultaneously.

For more information about David Kalisher and Jolly Road Productions, visit https://www.jollyroad.com/ or contact David directly at [email protected].

Join us in this insightful episode as we dive deep into the world of design with Dresden McBride, Head of Design for Small Business Lending at JPMorgan Chase. From an early fascination with advertising sparked by a second-grade toothpaste poster project to a career spanning traditional advertising agencies and digital marketing, Dresden shares her journey through the evolving landscape of design and marketing.

Key Points Discussed:

• Early Beginnings: Discover how a school project ignited Dresden's passion for design and led her to aspire towards a career in advertising, inspired by iconic roles in 'Melrose Place' and 'Boomerang'.
• Career Evolution: Learn about Dresden's transition from traditional advertising to mastering digital marketing, including a stint at Capital One, and her role in the burgeoning field of UX design.
• Research and Design: Explore the dynamic between designers and researchers in creating user-centric digital experiences, highlighting the importance of collaboration and open communication.
• Advice to Designers and Researchers: Dresden offers pearls of wisdom for budding designers and researchers, emphasizing patience, openness to opportunities, and the value of constructive partnerships.
• A Personal Touch: Enjoy light-hearted stories from Dresden's life, including humorous takes on the Tooth Fairy tradition and reflections on personal growth and career development.

Wrap-Up: Dresden leaves us with a thoughtful message to her younger self, encouraging patience and the ability to enjoy the journey without rushing through life's milestones.

Laura Nozicka is a moderator from Chicago and has a long career in healthcare, which drives her passion to elevate the healthcare experience. Out of Laura's own experience of spinning through the healthcare "revolving door," desperately trying to find a diagnosis for symptoms that made no sense to most doctors or were simply dismissed, she created the "Desperate For a Diagnosis" podcast. 

Key Themes

1. Why Laura started the Desperate for a Diagnosis podcast (It wasn’t just to promote her business).

2. Lessons Laura learned the hard way after deciding to launch a healthcare focused podcast (great advice for aspiring podcasters).

3. How to judge the success of your podcast (It’s not just about the numbers).

4. Laura’s moderating backstory (and what moderators can learn from the hospitality industry).

5. Laura’s advice for anyone who wants to get into podcasting (go in with eyes wide open).

Connect with Laura

Website: https://www.desperateforadiagnosis.com/

LinkedIn: https://www.linkedin.com/in/lnozicka/

YouTube: https://www.youtube.com/@desperateforadiagnosis

Instagram: https://www.instagram.com/lauranozicka/

Connect with Mike

Website: https://uncorkingastory.com/

Youtube: https://www.youtube.com/channel/UCSvS4fuG3L1JMZeOyHvfk_g

Instagram: https://www.instagram.com/uncorkingastory/

TikTok: https://www.tiktok.com/@uncorkingastory

Twitter: https://twitter.com/uncorkingastory

Facebook: https://www.facebook.com/uncorkingastory

LinkedIn: https://www.linkedin.com/company/uncorking-a-story/

To say that Emmanuel Probst wears many hats is an understatement. He is Global Lead, Brand Thought-Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today best seller Brand Hacks. 

Emmanuel joined me on Conversations in Depth to discuss his career and latest book, Assemblage, which guides readers through the art and science of creating transformative brands by combining personal, social, and cultural components. Listen to our conversation and get Emanual’s take on the evolving role of brands and branding, the increasing risk of brand backlash, and how market research has to evolve alongside brands to remain relevant in an everchanging business world driven by technology.

Listen at our website or find this episode wherever you get your podcasts by searching for Conversations in Depth. While you are there, consider subscribing and giving our podcast a rating and review. Happy listening!

More VIEWS Podcasts

Check out the newest VIEWS podcast online at https://qrcaviews.org/features/podcasts/

As an internationally-recognized thought leader whose TEDx appearance, keynotes, blogs, and books reach hundreds of thousands of business leaders each year, Karen Mangia is a catalyst who uses curiosity and diversified creativity to empower individuals, teams, and organizations to sustain success. With over 20 years of experience in communications, customer relationship management, and everything to do with “the business of people,” she is a champion of integration with a wealth of knowledge that empowers individuals, teams, and organizations to find freedom and create choices that move them from limited to limitless. Whether it’s personal or professional, individual or collective, Karen provides a framework for immense growth to people who are feeling stuck in their current chapter. Achieving the impossible begins by doing the doable.

Listen up as QRCA VIEWS podcast editor Mike Carlon and Karen talk about the state of the market research industry, implications of the downsizing happening in tech, and her take on key implications for qualitative researchers. So, head on over to our VIEWS website or find this episode wherever you get your podcasts by searching for Conversations in Depth. While you are there, consider subscribing and giving our podcast a rating and review.

Check out the newest VIEWS podcast online at https://qrcaviews.org/features/podcasts

What do dancing and running a fieldwork agency have in common? Maybe more than you think!

Kelsey Buttimer is the president of Fieldwork Chicago and knows a thing or two about the importance of flexibility (in more ways than one). Growing up dancing competitively, Kelsey spent most of her free time at the barre (in the dance studio). It was there that she learned the importance of structure, hard work, and communication while also developing her appreciation for music and entertainment.

In this episode, Mike and Kelsey discuss parallels between dancing and managing qualitative fieldwork, climbing the ladder in the qualitative research industry, and the value Fieldwork gets from their relationship with the QRCA. In addition, we talk music, festivals, and our mutual love of running, so shimmy on over to our VIEWS website or find this episode wherever you get your podcasts by searching for Conversations in Depth. While you are there, consider subscribing and giving our podcast a rating and review.

Happy listening!

A seasoned expert in digital qualitative research, Dave Kaye's career has taken him around the world listening firsthand to stories from thousands of research participants. His ability to get to the heart of the narrative and the insights that live within it has put him at the forefront of mobile research co-founding Field Notes, one of the world's first smart phone research apps. Dave is passionate about bringing new technologies to research, but he is always keen to keep things simple. He joins Conversations in Depth to discuss his nontraditional path of getting into the market research business and his passion for digital methods.

Wendy Pease is the owner and president of Rapport International, a translation and interpretation services company specializing in marketing translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. She hosts the Global Marketing Show podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue. She also leads a global speed networking group, moderates the Boston chapter of Soft Land Partners, and hosts a weekly Clubhouse room on Global Business.

Wendy Joined me on Conversations in Depth to discuss her book The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits. In addition, we cover how a childhood of traveling the world got her interested in a global business career, why she wanted to own her own business, and how qualitative researchers can benefit from using simultaneous translation (hint, it has to do with inclusivity in Market Research).

Check past episodes of Conversation in Depth at https://qrcaviews.org/features/podcasts/