Why Business Must Rethink Circularity Season 1 - Episode 9
Raphael Gielgen - Futurist Oliver Brunschwiler - Circular Economy Entrepreneur
Circularity becomes real when beauty, honesty, and responsibility meet in the objects we live with every day.
In a world flooded with short lived products and invisible digital systems, this episode explores what it truly means to design for a circular future. Jonelle sits with Rafael Gielgen from Vitra and Oliver Brunschwiler - formerly from Freitag - to explore how companies that make physical things face the hard truths of waste, materials, and time, while still creating objects people love, keep and want to use.
This conversation challenges the idea that circularity is solved through marketing or recycling alone, and instead insists that waste is a design error that begins on the drawing board. It reframes beauty as a guiding force, suggesting that people care for and repair what feels meaningful. It reveals that real progress depends on collaboration, courage to fail, and a willingness to speak uncomfortable truths within our own comfortable bubbles.
We encourage you to look at the things that surround you and ask where you can nudge processes and products from disposable to enduring.
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Credits: Host: Jonelle Simunich - Designer & Strategist Video and Audio: Newsroom Producer: Kinny Tran-Marazza Executive Director: Jonelle Simunich
Recorded in 2021