In this final episode of the converSAtions podcast series celebrating 26 years of SudeepAudio.com, co-founder Aditya Mehta looks back at some of the most defining moments from this remarkable journey.From receiving praise by legends like A.R. Rahman, Adnan Sami, and several top musicians and sound engineers, to being awarded India’s Best Pro Audio Dealer at the IRAA Awards 2013, each milestone tells a story of passion, perseverance, and purpose.Aditya also recalls how a converSAtions interview sparked a new chapter in Indian music history — when author Ashis Ghatak was inspired to write a book on jazz maestro Louiz Banks, thanks to SudeepAudio’s videos.He closes the episode with heartfelt gratitude to his developer team, office staff, customers, and vendors, whose constant support has powered this 26-year-long musical journey.And in a message to today’s creators, Aditya encourages musicians to believe in themselves and their music — reminding them that AI tools are only tools, not threats to true creativity.🎧 Tune in to celebrate the spirit behind India’s first pro audio webstore and the community that made it all possible.

In Episode 4 of the converSAtions podcast celebrating 26 years of SudeepAudio.com, co-founder Aditya Mehta takes the hot seat for a fun rapid-fire round! 🔥This time, it’s all about getting to know the man behind India’s first pro-audio webstore — his personal side, music preferences, and a few unexpected answers along the way.🎙️ Tune in to discover:- Aditya’s quick takes on music, life, and creativity- Surprising choices and spontaneous answers- Light-hearted moments from the 26-year SudeepAudio journeyIf you’ve followed the earlier episodes, this one’s a refreshing break — short, fun, and personal!

In this episode of converSAtions, Aditya Mehta takes us behind the scenes of how SudeepAudio.com connected with leading global pro audio brands. From India’s first online pro audio store to becoming a trusted partner for international companies — this journey is all about trust, passion, and persistence.

🎧 Discover how a small Indian team built global audio ties that still resonate today. Aditya also shares the story of how Philtre Labs was founded in 2007 along with composers Salim - Sulaiman, marking another milestone in India’s evolving music production scene. Along the way, Aditya recalls the early challenges of the pre-eCommerce era — including stories of malpractices and mis-selling by retailers — and how those experiences shaped his mission to bring transparency and trust to India’s pro audio market.

In this episode, Aditya Mehta shares how SudeepAudio.com started in 1999 and grew into India’s trusted pro audio webstore.

🎙️ Hear about the early struggles, slow internet days, and the creative solutions that shaped the brand.

⚙️ Discover how more services and layers were added over the years — and the lessons learned along the way.

💡 A must-listen for anyone building something from scratch or following their passion for music and sound.

Making his own debut on converSAtions, Aditya Mehta — co-founder and CEO of SudeepAudio.com, India’s first pro audio webstore — shares his personal journey of how it all began.Aditya talks about growing up in a home filled with music, thanks to his father, Nikhil Mehta’s recording studio, and how this environment sparked his passion for audio and technology.

This episode dives into the early inspirations that led to creating Sudeep Audio in 1999, when the internet was still new in India, and how the dream of building an online pro audio community was born.If you’re passionate about music, audio gear, or the story of building something meaningful from scratch, this episode is for you.🎧 Subscribe to hear more stories on the journey of Sudeep Audio and the people behind India’s music technology evolution.

In this last episode (part 9/9) of the series, music composer and producer, Indrajit Sharma Tubby, talks about what makes a song a hit song.

He also emphasizes on the importance of learning to play an instrument before venturing into the world of films and TV.

A big thank you to Tubby for giving us all deep insights into making of the film music in the golden era as well as what happens nowadays.

In part 8/9 of this series, music composer and producer, Indrajit Sharma Tubby, discusses his thoughts on who is the true owner of a song created for a film.

Do listen to this episode and we will realise as music lovers that it is high time to give due and full credit to the music composers and arrangers (now called music producers).In the final episode of this series, Tubby talks about reasons for a film song becoming a hit, and also stresses on the importance of knowing the basics of music before getting into this field.

In part 7/9 of this series, music composer and producer, Indrajit Sharma Tubby, tells us how the decision to lock a singer for a film song is done by a music composer. He shares that unfortunately today singers call it their song, while they are actually only a part of it just like any other musician who has played on it.In the next episode, Tubby talks about who actually is the true owner of a song.

In part 6/9 of this series, music composer and producer, Indrajit Sharma Tubby, tells us how a creative conflict needs to be handled during making of a song.In the next episode, Tubby shares about how a composer decides on a singer for his or her creation.

In part 5/9 of this chat, music composer and producer, Indrajit Sharma Tubby, shares with us how a Hindi film song was created in the 1990s.

And finally how it took shape in the recording studios from humble sitting sessions.

The next episode talks about handling creative conflicts in the studios.