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Conversations with the Creators - St. John's University episodes
- Episode 5: Reinventing the Agency Playbook & Building Brands That Thrive – Lynn Power
Meet Lynn Power, former agency executive and now CEO & Co-Founder of MASAMI Haircare, who has helped reshape how agencies grow and how brands evolve. She breaks down how advertising has become more insight-driven, why the brand-agency relationship needs a reset, and how creative thinking and strong decision-making help brands thrive.
33 min - Episode 4: Unlocking Ideas and the Power of Perspective in Storytelling - John Carstens
Meet John Carstens, Chief Creative Officer at Team DDB who believes ideas are limitless when we broaden our perspective. John shares how research, exposure, and diverse voices shape stronger storytelling — and why you don’t need to be the consumer to create something meaningful. From building systems that scale creativity to unlocking unexpected insights, he shows how curiosity can turn imagination into real impact.
28 min - Episode 3: The Human Side of Brand Evolution - Leona Lindner
Meet Leona Lindner, President and CEO of NEA Member Benefits. Leona shares how understanding people first shaped her approach to brand evolution and leadership. From helping educators manage student debt to navigating tough partnerships, she shows how curiosity and empathy can drive real impact.
39 min - Episode 2: Multicultural Branding and the Evolution of Consumer Perception - Jackie Hernández
Meet Jackie Hernández, Founder and CEO of New Majority Ready and multicultural marketing expert. Jackie shows how brands can authentically engage today’s diverse audiences and shares her innovative approach to shaping the future of advertising.
28 min - Episode 1: TikTokification and the Future of Influencer Marketing - Corey Martin
Meet Corey Martin, Managing Director at Lippe Taylor and Influencer Marketing expert. Corey tells us what will happen if TikTok is banned. He also takes you into the creative war rooms as he and his team conceived programs for Dove and CeraVe.
30 min - Passion & Innovation
Meet Jacqueline Hernández Founder and CEO of New Majority Ready. Jackie is a brand builder and change agent who, in this episode, shares how she overcame professional obstacles, gender and racial bias, and learned how to access the enormous potential of multicultural consumers.
28 min - TikTok's Demise? And Other Musings From an Influencer Marketing Expert
Meet Corey Martin, Managing Director at Lippe Taylor and Influencer Marketing expert. Corey tells us what will happen if TikTok is banned. He also takes you into the creative war rooms as he and his team conceived programs for Dove and CeraVe.
29 min - Purely Puris Episode 4
In the final episode of the Purely Puris series, hear why Martin fired clients, what his secret is to great advertising, and where the opportunity lies for the future of the industry.
10 min - Purely Puris Episode 3
In episode three of our new 4-series podcast with advertising great, Martin Puris, listen to the story behind the famous Club Med, UPS, and Waterford Crystal accounts.
10 min - Purely Puris Episode 2
The second episode in our new 4-series podcast with advertising great, Martin Puris. Get to know the story behind the Ammirati & Puris agency and how they created arguably advertising’s most famous tagline...
9 min
About Conversations with the Creators - St. John's University
From the publisher's feed
Innovators who are conceiving the coolest, hottest, most provocative ideas in marketing, media, PR and tech. Hosted by Professor Neil Feinstein, Associate Professor of Advertising Communication,…
St. John's University and Audrey I. Siegel-Mevorah, Adjunct Professor of Advertising and Media Strategy, St. John's University. Sponsored by the M.S. in Integrated Advertising Communications.