Let's see where this goes. I've decided one of my new years resolutions is to intentionally learn through my action and not my thoughts.

I'm going through a transition right now, transitioning from people and things that no longer serve me, and I'm rediscovering who I am becoming.

Feel free to join the journey or not.

Either way it is what it is! :)

Hey guys, welcome to Conversations With Zalon, today my special guest is Jenny Jethwani the CEO of Absolute Bollywood one of the leading Indian dance companies from the UK. Having recently moved to Los Angeles from the UK Jennie discusses the transitions of working from abroad how that has impacted her business.

Welcome to another Conversations with Zalon. This week we have the glamourous soulful performer Kerrie-Anne. In this episode she shares how the Covid 19 lockdown prevented her from performing and how it encouraged her to explore her other skill sets and also not allowing other peoples perceptions to hold her back from what she wants to do with her life. Please follow her on @officialkerrieanne and you can find me as @ZalonMusic on all social media platforms.

I have a theory that I have been thinking about for some time and I would like your opinion on it.

I believe we are no longer singers. I believe we are COMMUNICATORS, our preference may be audio communication which is only one form of communication, but if we understand the power of all tools available then we have the possibility of adding more value to our audience and i’ll explain why. 

So here goes...

The landscape of the music business has changed so drastically over the past 20 years, and I believe many are still holding on to what was and not realising what the current state of the music business is right now.

Previously we use to sell physical copies which was promoted on specific music led platforms, such as MTV, The box etc

As we know, the demand and revenue made from physical products (cd’s, vinyls) has drastically decreased within the past 20 years,and we are now competing with EVERYTHING on our social media feed. 

We are no longer competing against artists within our genre, we are competing with what someone ate, a birthday celebration, someone who passed away, something that has gone viral etc. 

This means we are actually fighting for ATTENTION, not the best sounding music alone. 

The landscape has changed!!!!

Because of this, a picture, a gif, a song, an album, a tweet, a post are all the same as each other, in bringing value to your audience. 

Although I may prefer the audio communication (song/album) but in reality, to the audience,  as they scroll through their social media feed, whatever grabs their attention, whether it be 

a picture, a gif, a song, an album, a tweet, a post, each one has the possibility of going viral.

Should something go viral, it can raise the awareness to build your career or make you relevant.

In my new podcast ‘Conversations with Zalon feat @JaiAmore I gave this example... Imagine if you sent out a tweet and Barack Obama responded and all the blogs and newspapers covered it, there’s a strong possibility that it can bring the awareness you need for your music. Does that still mean your song is more powerful than a tweet? And should your song be the only use of communication you use?

For me, it’s all communication, and I am a communicator expressing my thoughts, feelings, pain, views, perspectives. My preference is the audio communication in the forms of songs, however I've realised there's so much more to me, and to my expression. Which was the motivation for my new podcast. 

Thank you @JaiAmore for sharing thoughts about spirituality, music, legacy and so much more. Check out Conversations with Zalon featuring @JaiAmore now.

In this podcast I speak with @SoniyaaKiran who is a holistic healing practitioner, hypnotherapist and a founder of the well being platform Illuminations. The motivation to start her business was to help people live happier, healthier and more purposeful lives. Listen in as she discusses her insights on spirituality, meditation, life and love. 

One of the biggest take aways for me from our discussion, was, previously I always associated progression with an action and she shared her perspective that there is also growth in just being. She explained that "often we are conditioned from childhood to be human doings but we're human beings"

Listen in to our discussion and share with your friends.

Follow me on all social medias platforms  using the social media handle 'ZalonMusic' and '@SoniyaaKiran from @Illuminationsworld' for my special guest.

Hi Zalon here, welcome to my first podcast. Most of you may know me as a Soul singer who tours the world, however, as human beings we aren't one dimensional. There are many facets that make up who we are.                                                 

I was inspired to create this podcast because I found that I would often have great phone conversations with friends and many others that were not only inspiring, motivating and informative they were sometimes just fun. I often thought how amazing it would be for others to be able to listen in to these conversations that it may bring value to their lives in some way or offer a new perspective.  

The aim of the podcast is for the guest and I to have a starting point/subject/idea then we allow the conversation to flow wherever it goes naturally.  

In this podcast my friend Chris Jones had told me that after watching the Bruce Lee documentary, he saw similarities between myself and Bruce Lee. He also said that it gave him a deeper understanding of who I am.  I was intrigued! 

Listen in as we explore not only Bruce Lee's legacy but as the conversation flows from entrepreneurship to music debates.                                   

Follow me on all social medias platforms  using the social media handle 'ZalonMusic' and 'ChrisJonesCo' for me special guest.