Email marketing still has distinct advantages over other marketing channels, making email lead generation vitally important to the growth of your business. Building a targeted email list is much easier with the right tools.

Your brand is important. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

There are a number of different squeeze page elements that you can test and tweak to improve your conversions. Some of these elements are critical, and others are not, but still important. However, testing how they interact together can sometimes make elements that aren’t as important much more effective.

You may be surprised to know that the length of your squeeze page can make a huge difference to conversions. Some people feel strongly that a short squeeze page is best, but long squeeze pages can perform better in certain situations.

There are many different types of opt-in boxes, and it’s important to test different types in order to find out which type works best for your traffic.

In this podcast, you are going to learn about a number of different tricks you can use to boost your conversions in order to get more opt-ins from your traffic.