084: Conversion & Congruency – Justin Christianson

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Justin Christianson is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 14 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed. He is the co-founder and president of Conversion Fanatics a solution to capture bigger growth opportunities for businesses through hands on data driven optimization and split testing. He is here today to share some lessons from his professional career as well how to apply the words "Conversion" & "Congruency" to our daily lives.

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