The foreign exchange market has been an industry filled with doubts, challenges, and trust issues. On a mission to simplify FX and become the world’s first digital FX broker built for the 21st century is Bound. Bound’s software protects your business from fluctuating exchange rates and gives you access to a better FX experience you can trust. Passionately joining us to discuss the revolutionary steps of Bound is Brand Director, Nick McKay. Nick dives into his brand growth efforts, the importance of education, and how building trust is critical to their conversion marketing.