Step 1: Get Traffic - Step 2: CONVERT! Promoting quality traffic to your website through search, paid, and social is extremely important for your digital marketing strategy, but often the focus on conversions is an overlooked aspect of this. Dave explains how leveraging the power of conversion rate optimization and AB split testing can complement your SEO strategy and improve revenue/leads dramatically. Through various case studies and a deep dive into audience members' own businesses, Dave will identify some of the key areas to improve conversions and impact your business's bottom line.

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