Today we share the five secrets to creating buyer personas that really connect with B2B buyers.

A typical buyers persona might read like this:

Male

Born in 1948

Raised in the UK

Married twice

Lives in a castle

Wealthy and famous

However, that persona applies equally to King Charles and Ozzy Osbourne. See the problem here?

We’ll be running down the particulars with Naomi Soman from Similarweb to help you create personas that strike the hearts of buyers.

The post Conversion Secrets: Why Hubspot Personas Don’t Work appeared first on The B2B Marketing Mindset.