We’ve all heard the buzz about “vibe” marketing, vibe coding and vibe – everything and let’s be serious. If it has “vibe” in the name it means “Zero skill and a subscription to ChatGPT.”

But if you’re running a real business – especially one engaged in the sale of services you don’t need more vibes. You need clarity, execution and accountability or you’ll vibe yourself right into the poor house.

This podcast is brought to you by the High Value Advisor, an 8 week, live cohort to reposition you and your work as the “go-to” expert in your field. www.claritymarketingsupport.com/hva

The post Forget “Vibing,” Traction is Where It’s At appeared first on The B2B Marketing Mindset.

There’s a foundational marketing tactic that used to be standard practice until it quietly disappeared from most playbooks.

Now, as budgets tighten and noise increases, the smartest marketers are bringing it back.

In this episode of The B2B Marketing Mindset, I’m joined by Krystal Rudyk to explore what today’s marketers are missing—and why rediscovering this “forgotten hack” could be the key to making your next campaign actually work.

If you’ve ever felt like you’re guessing too much or wasting too much, don’t miss this one.

Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com

The post Forgotten Marketing Hack appeared first on The B2B Marketing Mindset.

With all the overwhelming noise, hype, and questionable search results, more people are turning to communities (both online and off) as their trusted source for buying everything from consulting to water heaters. AI can search the web but there is wisdom in the crowd.

My guest today is Candice Grobler – community building expert. We’re discussing the invisible iceberg brewing in the path of AI Titanic – are online communities taking over the marketing landscape?

Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com

The post Forget AI, Communities Are The New Internet appeared first on The B2B Marketing Mindset.

My guest today says: If you’re just plugging into ChatGPT like it’s some kind of marketing Jesus — without a crystal clear offer, target, and brand — AI will just scale the confusion that’s already killing your business.

Watch as we test ChatGPT with the dumbest company ideas imaginable.

Blake Thomas is a long time, expert marketer Fractional CMO, Strategic Advisor and president of Bolivia – who has strong opinions and isn’t afraid to speak his mind. He is also a punk rock aficionado and knows all the words to every GG Allen song.

Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com

The post Do THIS Before Using AI appeared first on The B2B Marketing Mindset.

Today we have a guest who is asking the eternal question marketers face every day: W.T.F.

This week I sat down with Tim Kilroy, a straight-talking expert who’s helped hundreds of marketing firms and agencies grow by thinking differently about how they sell, who they serve, and what they stand for.

We got into:

The broken state of client acquisition

Why trust is so low in the marketing world

What he thinks of the new class of gurus

What it means to sell expertise

And more

Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com

The post WTF IS UP WITH MARKETING? appeared first on The B2B Marketing Mindset.

Today I’m talking about thought leadership – what it is and if it still matters in the age of AI.

Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com

The post Is Thought Leadership Dead In the Era of AI “Experts”? appeared first on The B2B Marketing Mindset.

In 1995 I had an employee who was stealing from my company. “Cilia” was a bookkeeper. (Yes, now I know).

Cilia wasn’t just copping paper clips from the stock room. We’re talking “really stealing a lot of (my) money, call the cops, get taken out in cuffs” stealing.

Of course we fired her.

That’s when the shit really hit the fan.

A true story with guest Brett Linkenhohl

Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com

The post FIRING A THIEF FIXED OUR OPS appeared first on The B2B Marketing Mindset.

Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai – He is a fellow coach and doing some incredible things with technology and probably isn’t in cahoots with The Dark Lord… or is he? 

Podcast is brought to you by The Agency Founders Network- a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com

The post Is A.I. In Sales The Work Of The Devil? appeared first on The B2B Marketing Mindset.

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Today I’m interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while “building in public” – sharing his raw, real (and sometimes insane) entrepreneurial journey as it happens on LinkedIn.

Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com

The post The Profit Code Unlocked: What’s Holding You Back? appeared first on The B2B Marketing Mindset.

In this episode I talk to Chris Lopes about Sales Playbooks – what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh.

What exactly is a Sales Playbook?

Are they unique to each company?

What are the key components of a sales playbook?

Who should “own” the playbook within the organization?

How can sales leaders ensure their team follows and benefits from the playbook?

Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes.

Join now for free – no credit card required – AgencyFoundersNetwork.com

The post Mastering Sales Playbooks – Strategy, process, and profit appeared first on The B2B Marketing Mindset.