My guest today has grown several companies from one employee to hundreds of millions in revenue in the Direct to Consumer niche and he’s spilling the beans on what works and what doesn’t.

We helped him make it happen on one of his companies and he’s a true master of growth, marketing, branding and how to leverage marketing and marketing agencies.

Bill Gates is not a serial entrepreneur. He had success once. (Malcom Gladwell calls him a “one-er”) – Jalem Getz has done it three times.

Hang with us for the next half hour for some beefy advice and lessons learned from a true master of growth.

• Advice for Startups
• Role of marketing
• In-house vs. external agencies
• Surprise lessons
• Advice for agencies and marketers

The post MULTI-MILLION $$ ADVICE appeared first on The B2B Marketing Mindset.

If you can only do one thing to improve marketing – this is that one thing.

This common sense tactic seems to be lost over time but it really makes the difference between failure and success when it comes to both sales and marketing.

Simply put, you need to talk to your customers. But if you don’t do it right, it will be a waste of time. Or worse, you’ll get data that leads to making the wrong decisions.

In Episode 109, I’m interrogating my co-host Bill Lowell about how to correctly survey customers to get insights straight from the horses mouth.

OLD SCHOOL HACK REVEALED

STRAIGHT FROM THE HORSES MOUTH

KEYS TO SUCCESS

INFORMATION ≠ INTELLIGENCE

TYPES OF CUSTOMER RESEARCH

The post An Old School Marketing Hack appeared first on The B2B Marketing Mindset.

Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction.

This isn’t an episode where we brag about how we got rich in the marketing business, how we travel around in private jets and own three mansions. We aren’t going to try to sell you a course to “get rich quick”.

We are going to tell you the truth – good, bad and ugly.

How we built our businesses

The power of peers and mentors T

he need for community

The old way

The new way

The post How We Built Our Agencies appeared first on The B2B Marketing Mindset.

Marketing people and agencies have a HUGE problem. Their approval rating is lower than Joe Biden’s (actually, lower than ANY president in history, airlines, home internet providers and my Aunt Mary’s meatloaf.) According to Harvard Review, 80% of CEO’s don’t trust marketers.

Today we are asking Paul Fioravanti to help us understand what’s going on here and how marketing agencies and related service business can build credibility and trust with client leadership. We’ll answer these burning questions and more:

Is there a trust issue with CEO’s?

Does the marketing industry have a credibility problem? If so, why do you think that is? 

What are CEO’s looking for from CMO’s (or marketers in general)

What advice would you give to agencies (of all kinds)

The post Why CEOs Don’t Trust Marketing appeared first on The B2B Marketing Mindset.

Today we share the five secrets to creating buyer personas that really connect with B2B buyers.

A typical buyers persona might read like this:

Male

Born in 1948

Raised in the UK

Married twice

Lives in a castle

Wealthy and famous

However, that persona applies equally to King Charles and Ozzy Osbourne. See the problem here?

We’ll be running down the particulars with Naomi Soman from Similarweb to help you create personas that strike the hearts of buyers.

The post Conversion Secrets: Why Hubspot Personas Don’t Work appeared first on The B2B Marketing Mindset.

Once again we tackle a mysterious subject to break it down and demystify public relations – how to score press for your agency or business.

There’s no secret to it – just good, old fashioned marketing.

Today’s guest is Shelly Schumacher from storied agency Nelson Schmidt in Milwaukee.

She’s going to share some sage advice to put you in the pages so you can get some of that sweet, sweet publicity.

The post How PR Works To Build Credibility appeared first on The B2B Marketing Mindset.

There is little doubt that online video is dominating the algorithms on all platforms these days.

But how do you harness that dynamic to drive your sales funnel?

Today, we’ll be talking to Jeremy Shere from Expert Content Pros to understand how to use video to directly drive the funnel, how it works and new A.I. tools to make producing video more efficient.

The post Driving The Sales Funnel With Video appeared first on The B2B Marketing Mindset.

Are cold calls and/or emails dead? Or are you doing it wrong?

Today we talk to sales expert Louie Bernstein to get an understanding about these two outreach tactics that are widely misunderstood and misused.

Why cold email can be a big mistake
Why cold calling is still effective
The post call email
The Case for LinkedIn Messaging
Using Audio Messages in LinkedIn

The post COLD EMAIL VS. COLD CALLS appeared first on The B2B Marketing Mindset.

Today’s marketing landscape is changing by the week and we are sharing the top five skills you need to move up the ladder whether in a corporate job, an agency or to build a solid consulting career.

Our guest is Jerry Bernhart one of the top 1% of recruiters in the US and founder of Bernhart Associates Executive Search.

The top five skills to establish yourself as a successful marketing leader are:

Adaptability
Leadership
Change Management
Collaboration
Business Acumen

The post 5 Skills Marketers Need in 2024 appeared first on The B2B Marketing Mindset.

There are three types of video that every business should feature to supercharge the sales funnel.

Today we are talking to Mark Wonderlin of Mosaic Media to get insight into how to leverage video in the sales funnel, the one video every business needs and more.

3 VIDEOS YOU NEED

MOST EFFECTIVE B2C FUNNELS

HOW CAN B2B USE VIDEO?

THE ONE VIDEO EVERY BUSINESS NEEDS

WHAT ARE DIFFERENT TYPES OF VIDEO

The post 3 MUST HAVE VIDEOS TO SUPERCHARGE YOUR SALES FUNNEL appeared first on The B2B Marketing Mindset.