Happy new year! In this episode, Julius and Ben discuss the intricacies of conversion tracking and why it's essential for effective marketing strategies. They address common challenges with attribution, especially in multi-touchpoint journeys, and emphasize the importance of relevant traffic and well-structured remarketing plans. The conversation covers the pros and cons of relying on automated tools like Google’s P Max campaigns and explores the benefits of server-side tracking for more accurate data. If you want to refine your approach to conversion tracking and attribution, this episode is packed with valuable insights and practical advice.