Let's discuss whether hyper-targeting is overrated and when going broad in PPC makes sense. Julius shares a recent shift toward broader Meta targeting, relying on persona-specific creative hooks to let users and the algorithm self-select, noting early mixed results tied more to creative quality than targeting. Ben explains why platforms push broad targeting and argues it works best when conversion feedback is short-term and accurate, such as B2C e-commerce, while longer deal cycles, human sales involvement, and lead-based optimization in B2B can degrade data quality and produce low-quality leads.

Why is most modern UGC is ineffective and what separates the small percentage that actually performs? Ben & Julius clarify how “user-generated content” has evolved from organic consumer posts into paid, scripted creator content, and why authenticity still matters.

They highlight common brand mistakes like over-branding with logos and CTAs, choosing the wrong creators, or having creators deliver messages they don’t understand, especially in complex B2B.

They also explore where AI can already replace some UGC, when human creators still win, and why B2B marketers should adopt UGC sooner than later when audience size allows!

We're back from the break and get into why “perfect” attribution doesn’t exist, especially as most customer journeys include multiple touchpoints beyond last-click channels like Google Ads and Meta. We explain cookies and why third-party cookies aren’t fully disappearing, highlighting how platform ecosystems and privacy controls affect measurement, and why first-party and server-side tracking are more robust and legally workable when data stays with the business. Ben warns that platform dashboards can inflate conversions and recommends validating with independent attribution tools (particularly at larger budgets), or even better, asking customers directly—without forcing a single-channel answer.

In this episode, Julius and Ben discuss the rapid advancements in AI video production and its implications for the industry. They explore how AI-generated videos are becoming more affordable and realistic, potentially reshaping both User-Generated Content (UGC) and high-budget productions. The conversation touches on the authenticity of AI videos, the future of classical production industries, and the potential shift in creative strategies towards rolling out diverse video assets.

Stop shouting as if you were on the fish market!

In this episode, Julius and Ben discuss the critical role of creative strategies in driving brand success. They explore what constitutes a great strategy versus a poor one, emphasizing the importance of cohesive messaging and brand positioning.

Whether you're scaling Demand Gen, expanding into new markets, or trying to hit your North Star 2026 goals, choosing the right execution model is one of the most critical strategic decisions in modern marketing. Each model comes with trade-offs: speed vs. control, expertise vs. cost, flexibility vs. alignment. In this episode, Ben and Julius discuss the pros and cons of hiring freelancers, agencies, and in-house teams for all marketing tasks. The conversation highlights the importance of finding a balance between internal and external resources, ensuring that companies achieve optimal results without overextending their capabilities.

In this episode, Julius and Ben discuss their marketing predictions for 2026, focusing on the key differentiators for top marketers and essential strategies for success. They emphasize the importance of long-term planning over short-term tactics, with an insightful look into the role of positioning and how it can give companies a competitive edge.

Happy new year! In this episode, Julius and Ben discuss the intricacies of conversion tracking and why it's essential for effective marketing strategies. They address common challenges with attribution, especially in multi-touchpoint journeys, and emphasize the importance of relevant traffic and well-structured remarketing plans. The conversation covers the pros and cons of relying on automated tools like Google’s P Max campaigns and explores the benefits of server-side tracking for more accurate data. If you want to refine your approach to conversion tracking and attribution, this episode is packed with valuable insights and practical advice.

In this slightly shorter Christmas episode, we analyze the role and effectiveness of out-of-home (OOH) advertising against the obvious strengths of digital channels. We discuss its potential resurgence, trust-building advantages, the industries where it is most potent and where it makes sense in demand gen campaigns.

Merry Christmas from the team at Mediacharge! 🎄❤️

In this episode, Julius and Ben continue their exploration of Demand Generation, focusing on strategies for Mid-Market and Enterprise settings dealing with complex products and high-ticket items. They unpack the three phases of demand—content, solution, and vendor—and reveal how to craft attention-grabbing, educational content that turns prospects into champions. Learn how to navigate blockers, decision-makers, and back-engineer targeting from customer data. Plus, discover why marketing-sales alignment and smart timelines are the secret to winning big deals.