191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!

Watch the full episode here!

You’ll Learn

• All about the HiTide process
• How HiTide collects zero-party data
• HiTide vs. ManyChat: similarities and key differences 
• Tagging as a way to trigger an automation: how it works
• Examples of automations triggered by tagging
• The top reasons consumers unsubscribe from SMS
• Email vs. SMS: the key differences in retention
• Subscriber LTV: people who join organically vs. through giveaway posts 

Resources Mentioned in This Episode

• HiTide
• WHOOP app
• Mr. Popper's Penguins (Newbery Honor Book)
• Dumb and Dumber (1994)
• Mr. Popper's Penguins (2011)
• Shopify 
• Attentive | Personalized Text Messaging for Innovative Brands 
• Postscript - SMS Marketing and Sales for Shopify Brands
• Klaviyo: Marketing Automation for Email Marketing, SMS & CDP
• Instagram 
• Chat Marketing Made Easy with Manychat
• Gorgias: Customer Service Made Easy for Online Stores
• SuperBonsai - SuperHuman Alcohol Recovery
• HiTide Case Study: How SuperBonsai Jump Started Their Postscript List at a Cost of $0.24 Per Subscriber
• NADS Organic Underwear – Nads
• Bottomless - Your Products Always In Stock

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