8 - Secrets Behind High-Performing Email Design

Get The Ultimate 2025 Email Design Guide for free! 

This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. This is an inspiring and valuable episode you should not miss.

Watch the video to see all the design examples!

You’ll Learn

• How often email design trends change
• Why image-only emails are a bad idea
• What white space is and how to use it in emails
• Why visual hierarchy is crucial in high-converting emails
• How to keep the text-to-image balance
• What separates high-performing designs from average ones
• How AI tools make email design easier (With Examples)

and more! 

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7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.

Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.

Watch the full episode and explore all mentioned resources here!

You’ll Learn About…

• Why your current click-through rate might be underperforming
• Real-life case studies and what they reveal about successful (and unsuccessful) email strategies
• The dangers of using too many CTAs
• When plain text emails can actually outperform designed ones
• How segmenting your list can drive results
• Must-try tools to level up your email marketing experiments
• Why ongoing testing is essential to staying effective

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6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder.  

Watch the full episode and explore all mentioned resources here!

You’ll Learn

• What transactional emails are and why they’re so important 
• The difference between transactional and marketing emails
• Examples of transactional emails that keep customers coming back 
• The essential elements of the best transactional emails

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5 - Curious how AI is reshaping marketing?

In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.

Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. 

Watch the full episode and explore all mentioned resources here!

About Today’s Guest

Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He’s been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig.

You’ll Learn About…

• How to use AI in marketing effectively
• Which AI tools are best for different tasks
• Prompts that actually work (and save you time)
• Creative ways to use AI for customer research
• Using AI as a thought partner for proposals, campaigns, and important emails
• How AI in marketing automation boosts performance
• Ways AI can help check your emails for tone and typos

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4 - Google just dropped major Google Merchant Center updates—are you ready?

In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.

Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve.

Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.

Watch the full episode here! 

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3 - Klaviyo’s new pricing is here—are you ready?

In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.

All the mentioned resources are here!

You’ll Learn About 

• How to handle large lists with low engagement
• Klaviyo’s new Automatic Downgrade feature
• Key list-cleaning metrics to watch
• How Klaviyo price increase will affect SMS profiles 
• Why you shouldn’t over-invest in your Sunset Flow
• How to clean your list: a step-by-step guide
• Immediate steps to protect your performance   

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2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue.

Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker.

Watch the full episode and explore all mentioned resources here!

You’ll Learn

• How to upgrade your Welcome Flow to increase conversions
• How personalization drives eCommerce email results
• Patagonia’s customer connection secrets
• How to design Post-Purchase emails like a SaaS brand
• The key blocks and sections that make Post-Purchase emails effective
• Abandoned Cart vs. Added to Cart and which one is right for you
• How to segment based on cart value to boost sales
• How to leverage the Sunset Flow to seize missed opportunities
• How to create Winback emails that re-engage customers

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1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member.

Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!

Watch the full episode and explore all mentioned resources here!

You’ll Learn

• The latest news and funny stories from Andriy and Vira
• The importance of optimizing emails for AI interpretation
• How interactive elements can engage your audience and create a memorable inbox experience
• How AI can automate and enhance your discount strategies, subject line testing, and more
• Why it’s crucial to optimize for dark mode in 2025
• Best practices to make your content inclusive and user-friendly

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Exciting news—our podcast is getting a makeover!

We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space.

Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. 

Thanks for being with us these three wonderful years—stay tuned for our new episodes! 

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193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day.

Watch the video showcasing all email design examples here!

You’ll Learn

• How to tie your products with your email marketing strategy
• One segmenting strategy you should implement before Mother’s Day
• The differences between marketing Mother’s Day in the UK, the US and Canada
• Email campaign ideas for even the least giftable industries
• The secret to conversion beyond discount incentives
• Andriy and Vira’s top suggestion for optimizing your website this Mother’s Day

Resources Mentioned in This Episode

• How to Insert a Countdown Timer in an Email 
• #99. How to Use Organic Content as an Opt-in for your eCommerce Business
• Wild One
• Cleancult
• Sephora
• Shock Surplus
• Everlane
• Doe Beauty
• Sol de Janeiro
• Brilliant Earth
• Ippolita
• Steven Alan
• Tuft & Needle
• Samsung
• Postable   

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