Email Einstein Ingenious eCommerce Email Marketing by Flowium

186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.

Watch the full video here!

Resources Mentioned in This Episode

• Smart Passive Income Podcast with Pat Flynn
• Macy's Thanksgiving Day Parade 2023
• Intelligent Change - Tools to Positively Change Your Life
• The Five Minute Journal
• Two Blind Brothers
• Pressed Juicery
• Chubbies Shorts
• Homage
• Wheelio - The Original Wheelio
• Sivana
• Deathwish Coffee
• Dataship - Be Moved By Data
• Harry’s
• True Classic
• New Office Uniform by TRUE CLASSIC
• Bushmills Irish Whiskey
• Leave an Apple review & get a Flowium gift

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp

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185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.

Resources Mentioned in This Episode

• YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTR
• Proven Strategies for Valentine’s Day Success
• Jones Road Beauty - Clean No-Makeup Makeup
• Chubbies Shorts - Proper Length Men's Shorts
• Dignitas
• Feastable
• Gmail & Yahoo 2024 Updates / Inactive Google Account Policy
• Spotify - Web Player: Music for everyone
• Baboon To The Moon · Baboon to the Moon
• Last Crumb | Luxury cookies born in LA
• Magic Spoon Cereal: High Protein, Keto-Friendly, 0g Sugar Cereal
• Neil Patel: Helping You Succeed Through Online Marketing!
• Sticker Mule | Custom printing that kicks ass
• Can you heatmap emails?
• Leave an Apple review & get a Flowium gift

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184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns.

Watch the full episode here! 

You’ll Learn

• The low-hanging-fruit strategy you can’t afford to pass on
• Creative Valentine’s Day-themed discount strategies 
• What you can do to stand out
• How to leverage gamification for better engagement
• A bonus above-and-beyond strategy to delight your customers
•  And more!

Resources Mentioned in This Episode

• Valentine’s Day Email Marketing: Ideas, Designs, and Strategies for a Lovely Campaign
• BYLT Basics™ - Premium Basics
• BetterBrand
• Cosmos Q
• Cheese and Wine Traders
• Polish Pops - Peel & Press Manicures
• Lancôme | 11-Piece Beauty Gift Free with Any $125 Purchase
• Viking Waffles: Protein Waffles
• Hidden Valley® Ranch: Ranch Salad Dressing, Products
• Dunkin'® | America's Favorite Coffee, Espresso and Donuts
• YOLO Bike + Board
• MacPaw | Leading software developer
• McDonald's: Burgers, Fries & More. Quality Ingredients.
• Postable: Really Nice Cards Mailed For You
• REP Fitness Home Gym Equipment | Bring the Gym Home
• WeatherTech: Make An Impact | Bracelets For Africa
• World Wildlife Fund: WWF - Endangered Species Conservation
• charity: water | Help Bring Clean and Safe Water
• RSVLTS
• Leave an Apple review & get a Flowium gift

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183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back.

You’ll Learn

• The most organic strategy to keep your customers coming back for more
• Unleash the power of exclusive access: memberships done right
• Decoding top brands’ retention success: discover and apply their strategies for your brand
• How to optimize your subscription program: proven strategies for success   

Resources Mentioned in This Episode

• Dignitas
• Join eCommerce Email Marketing Community
• Gymshark Official Store - Shop Gym Clothes & Workout Clothes
• HARLEY OWNERS GROUP™
• Amazon Prime
• True Classic Membership
• Gorgias
• HubSpot | Software, Tools, Resources for Your Business
• Fitbit Official Site for Activity Trackers & More
• Oura Ring. Smart Ring for Fitness, Stress, Sleep & Health.
• Nike Run Club: Running Coach
• Strava
• MyFitnessPal
• iRobot®: Robot Vacuums and Mops
• Dyson Vacuum Cleaner
• IKEA: Fresh home furnishing ideas and affordable furniture
• Social Snowball | Affiliate & Referral Platform for DTC
• Adobe Creative Cloud®
• Rothy's: Washable Shoes and Bags Made with Recycled Materials
• Earth Breeze Eco Sheets - Eco Friendly Laundry Detergent
• Sustainable Clothing by tentree® | Shop Organic + Plant Trees
• Princess Polly USA | Shop Women's Clothing & Fashion Online
• RØDE Microphones | Premium Microphones & Audio Equipment
• The Best Strategy I Ever Saw
• Leave an Apple review & get a Flowium gift

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182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates.

Watch the full video here!

You’ll Learn

• Understanding GIFs: pros, cons, and strategic moves for successful email marketing
• Increase clicks: how to craft compelling emails with GIFs
• GIFs that pass spam filters: Ensure deliverability without losing engagement
• Weighing the pros and cons of GIFs in email signatures
• GIFs demystified: Top resources for impactful and relevant content
• And more!

Resources Mentioned in This Episode

• Asana
• Animated Email: A Brief Guide For Marketers With Examples
• Andriy’s LinkedIn
• #151. How to Boost Your Email CTR by 80% with Data-Driven Personalized Animations
• How to add a countdown timer to your email
• Countdown Timers in Email Marketing Boosting Conversions
• What is an AMP email?
• Solo Stove
• Chubbies Shorts
• Strava
• Apple
• Cheese and Wine Traders
• Canva
• Adobe Photoshop
• GIPHY - Be Animated
• Klaviyo: Marketing Automation for Email Marketing, SMS & CDP
• ActiveCampaign - Email Marketing, Automation, and CRM
• ConvertKit: The creator marketing platform
• Mailchimp: Marketing, Automation & Email Platform
• MailTimers: Countdown Timers for Email
• MotionMail: Countdown timers for email
• CountdownMail: Countdown Timers for Email
• Mens Wooden Watches by JORD
• CleverGIFs – Say No To Boring Emails
• Feastables - Feast Like A Beast
• Really Good Emails
• Enjoy The Wood
• Avaline: Best Organic Wine Brand | A New Standard in Wine
• Leave an Apple review & get a Flowium gift

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181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives.

Watch all design examples here!

You’ll Learn

• Q1 monthly themes and how to leverage them for strategic campaign planning
• Innovative approaches to elevate Valentine’s Day campaigns
• Things to keep in mind to help you optimize send times during Q1
• New angles for crafting New Year’s Resolutions campaigns
• National and international holidays to include in your campaign calendar
• How to craft considerate messaging for Cancer Awareness Month
• And more!

Resources Mentioned in This Episode

• Free Email Marketing Calendar
• Teaonic
• Progressive Nutracare
• Lulalu
• Fiskars
• Myssy
• MacPaw
• Leave an Apple review & get a Flowium gift

Claim your free email marketing audit!

180 - Join us as we delve into the anticipated trends shaping the industry in 2024. Learn about the evolving strategies, emerging technologies, and innovative approaches that promise to redefine the future of eCommerce marketing.

Watch the full episode here! 

You’ll Learn

• Social commerce: everything you need to know
• How to leverage AI to help personalize and grow your brand
• How NOT to do omnichannel marketing
• Examples of omnichannel marketing done right

Resources Mentioned in This Episode

• Notion: Your connected workspace for wiki, docs & projects
• BATCH CBD - CBD Gummies, CBD Oils, CBD Topicals
• Alibaba.com
• Taobao
• WeChat - Free messaging and calling app
• Videowise eCommerce Video Platform
• Salesforce: The Customer Company - Salesforce.com US
• Attentive | Personalized Text Messaging for Innovative Brands
• Okendo - Customer Marketing Platform
• Yotpo | eCommerce Retention Marketing Platform
• HubSpot | Software, Tools, Resources for Your Business
• Kits.com | Shop High-Quality Glasses, Contacts & Eyewear
• Seasons Olive Oil & Vinegar
• LoyaltyLion | Customer loyalty platform | Loyalty software
• Gorgias: Customer Service Made Easy for Online Stores
• Leave an Apple review & get a Flowium gift

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179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level.

Watch the full episode here!

Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp.

You'll Learn

• How to assess your lead generation strategies
• Your website’s role in conversion optimization
• How to assess your entire customer process
• What assessments to perform on a monthly and weekly basis 
• How to use your customer LTV to plan your growth

Resources Mentioned in This Episode

• Retention.com Mastery
• 8 email list building strategies to grow your audience even faster
• Acquisition vs Retention: The Importance of Customer Lifetime Value
• Social Snowball

Claim your free email marketing audit!

178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue.

Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp.

You’ll Learn

• The top factor hurting your deliverability and hindering your reach
• The must-have flows you can’t afford to overlook
• The silent threat affecting your campaign tracking numbers 
• The one seemingly insignificant detail that could be stalling your list growth
• The top spam-trigger words you should never use in your emails
• How to segment your Abandoned Cart Flow
• The difference between Abandoned Cart and Checkout Abandonment
• One simple technique to help boost your deliverability
• How many fonts you should use in your emails
• Things to consider for your emails when you undergo a rebrand
• How many segments are too many
• How to format your text for better conversion
  
  

Resources Mentioned in This Episode

• #176. Gmail & Yahoo 2024 Updates: Everything You Need to Know: https://flowium.co/46SKz1Y
• How to Optimize Dark Mode | Make Reading on Digital Devices Easier: https://flowium.co/41bSxC8
• How to automate emails while customizing email marketing experiences: https://www.klaviyo.com/blog/email-automation-basics#:~:text=Based%20on%20 Klaviyo%20data%2C%20 automated,(RPR)%20than%20manual%20campaigns
• Must Know Email Segmentation Statistics in 2023: https://www.mailmodo.com/guides/email-segmentation-statistics/
• The Importance Of Mobile Optimization In 2023 & Beyond: https://ecommercefastlane.com/the-importance-of-mobile-optimization-in-2023-beyond/
• The One Thing You Should Never Do In An Email Subject (Based on Data): https://blog.boomerangapp.com/2017/05/the-one-thing-you-should-never-do-in-an-email-subject-based-on-data/
• Litmus: Email Marketing Platform
• Email on Acid - Email Pre-Deployment Checklist
• Grammarly: Free AI Writing Assistance
• ChatGPT
• Klaviyo First Name Tag: How to Personalize Emails with the Dynamic Tag (aka Klaviyo Fallback Value)

Claim your free email marketing audit!

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.

Watch the full episode here! 

You’ll Learn

• Discount vs. No discount in the hero image 
• One vs. two CTA buttons in opt-in forms
• Short- vs. long-form campaigns
• Dark vs. light mode for CTR
• Lifestyle vs. product images in the hero image
• An image of a model vs. the image of the brand’s CEO in an opt-in form
• The secret tool we’re testing at Flowium for A/B testing

Resources Mentioned in This Episode

• Email Marketing Audit
• Can you heatmap emails?
• RSVLTS

Claim your free email marketing audit!