Email Einstein Ingenious eCommerce Email Marketing by Flowium

2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue.

Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker.

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You’ll Learn

• How to upgrade your Welcome Flow to increase conversions
• How personalization drives eCommerce email results
• Patagonia’s customer connection secrets
• How to design Post-Purchase emails like a SaaS brand
• The key blocks and sections that make Post-Purchase emails effective
• Abandoned Cart vs. Added to Cart and which one is right for you
• How to segment based on cart value to boost sales
• How to leverage the Sunset Flow to seize missed opportunities
• How to create Winback emails that re-engage customers

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1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member.

Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!

Get 650+ Free Email Examples to Master the Top 5 Automations

You’ll Learn

• The latest news and funny stories from Andriy and Vira
• The importance of optimizing emails for AI interpretation
• How interactive elements can engage your audience and create a memorable inbox experience
• How AI can automate and enhance your discount strategies, subject line testing, and more
• Why it’s crucial to optimize for dark mode in 2025
• Best practices to make your content inclusive and user-friendly

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Exciting news—our podcast is getting a makeover!

We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space.

Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. 

Thanks for being with us these three wonderful years—stay tuned for our new episodes! 

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193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day.

Watch the video showcasing all email design examples here!

You’ll Learn

• How to tie your products with your email marketing strategy
• One segmenting strategy you should implement before Mother’s Day
• The differences between marketing Mother’s Day in the UK, the US and Canada
• Email campaign ideas for even the least giftable industries
• The secret to conversion beyond discount incentives
• Andriy and Vira’s top suggestion for optimizing your website this Mother’s Day

Resources Mentioned in This Episode

• How to Insert a Countdown Timer in an Email 
• #99. How to Use Organic Content as an Opt-in for your eCommerce Business
• Wild One
• Cleancult
• Sephora
• Shock Surplus
• Everlane
• Doe Beauty
• Sol de Janeiro
• Brilliant Earth
• Ippolita
• Steven Alan
• Tuft & Needle
• Samsung
• Postable   

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192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.

Watch the full episode!

You’ll Learn

• The story behind Flowium’s brand name
• The first thing to consider when picking a name for your business
• Domain value: Andriy and Vira’s insights on pricing 
• Best advice on validating your brand name 
• Amazon’s original name and why Bezos discarded it
• The technical advice for choosing a strong brand name
• One thing to consider if you want to go international
• 3 techniques for crafting stand-out brand names
• Trademark and why it’s crucial to register your brand
• 4 key resources for choosing a brand name + a walkthrough on how to use them  

All mentioned resources are here!

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191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!

Watch the full episode here!

You’ll Learn

• All about the HiTide process
• How HiTide collects zero-party data
• HiTide vs. ManyChat: similarities and key differences 
• Tagging as a way to trigger an automation: how it works
• Examples of automations triggered by tagging
• The top reasons consumers unsubscribe from SMS
• Email vs. SMS: the key differences in retention
• Subscriber LTV: people who join organically vs. through giveaway posts 

Resources Mentioned in This Episode

• HiTide
• WHOOP app
• Mr. Popper's Penguins (Newbery Honor Book)
• Dumb and Dumber (1994)
• Mr. Popper's Penguins (2011)
• Shopify 
• Attentive | Personalized Text Messaging for Innovative Brands 
• Postscript - SMS Marketing and Sales for Shopify Brands
• Klaviyo: Marketing Automation for Email Marketing, SMS & CDP
• Instagram 
• Chat Marketing Made Easy with Manychat
• Gorgias: Customer Service Made Easy for Online Stores
• SuperBonsai - SuperHuman Alcohol Recovery
• HiTide Case Study: How SuperBonsai Jump Started Their Postscript List at a Cost of $0.24 Per Subscriber
• NADS Organic Underwear – Nads
• Bottomless - Your Products Always In Stock

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190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business.

Watch the full episode here! 

You’ll Learn

• How Disco helps you boost your AOV
• Disco’s pricing model and its advantages to users 
• How Disco helps you navigate competition
• The backstage of Disco’s data collection process
• How you can leverage Disco to grow your email list

Resources Mentioned in This Episode 

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189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.

Watch the full in-person episode here!

Interview Questions

• What is charity: water about and what are your values?
• What technology do you use to manage projects at charity: water?
• How big is your retention team?
• Is the concept of retention different for NGOs?
• Are there marketing channels where you put more resources than others?
• How do you leverage email marketing to reach potential donors?
• How do you grow your email list?
• Do you collect zero-party data?
• What ESP do you use?
• What email automations do you use?
• Do you use a loyalty program?

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188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture.

Watch the full in-person episode here! 

You’ll Learn

• The reason Andriy is doing it now, after 7 years in eCommerce
• Andriy’s top advice for choosing a niche
• Building from scratch vs. buying an existing business: pros and cons
• Getting started: research tips and key considerations
• Our co-host Vira’s top tips for market research and analysis
• How Andriy plans to validate his concept
• Choosing the right eCommerce program: what to consider
• Product sourcing models and which one Andriy is choosing
• Macro- or micro-influencers for a new eCommerce business
• Legal considerations when starting eCommerce business  

Click here to check all the mentioned resources in this episode.

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187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom.

Watch the full in-person episode here! 

You’ll Learn

• The key spending category in the UK
• The role of Amazon for the UK consumers
• Messenger marketing in the UK: yay or nay
• One or multiple email accounts for different countries: which is better
• The role of social media in establishing your brand in the UK
• What you should know about sustainability as an eCommerce brand
• And more!

Resources Mentioned in This Episode

• Tim Hortons
• Buy Dr Pepper. Earn Pepper Perks Points.
• Coca-Cola
• Dove
• Tesco - Supermarkets | Online Groceries, Clubcard & Recipes
• Prom.ua
• RSVLTS
• Amazon.com. Spend less. Smile more.
• The Sports Edit | Activewear, Yoga and Running
• Kavee
• Flowium Instagram
• WhatsApp Web
• Telegram
• Facebook
• The Home Depot
• IKEA: Fresh home furnishing ideas and affordable furniture
• RØDE Microphones | Premium Microphones & Audio Equipment
• Leave an Apple review & get a Flowium gift

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