172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.

Watch the full video here! 

You’ll Learn

• Andriy’s thoughts on BOGO deals
• Different ways to organize a BOGO sale
• Andrea’s take on mystery discounts for BFCM
• The right way to incorporate Gift Guides into your BFCM emails
• Tiered discounts and how to use them for BFCM

Resources Mentioned in This Episode

• Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
• #171. Boost Sales Without Discounts: Our Foolproof Strategies
• Eurovision Song Contest
• Kalush Orchestra
• RSVLTS
• Shopify
• The Best Strategy I Ever Saw
• Chubbies Shorts - Proper Length Men's Shorts & So Much More
• Sephora: Makeup, Skincare, Fragrance, Hair & Beauty Products
• Clinique | Dermatology Skincare, Makeup, Fragrances & Gifts
• Sticker Mule
• Leave an Apple review & get a Flowium gift
• Send us your email marketing questions

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171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks.

Resources Mentioned in This Episode

• Rebuy
• RSVLTS
• Sephora
• Viking Waffles: Protein Waffles
• Literally The Coolest Book by Levi Plesset
• Leave an Apple review & get a Flowium gift
• Send us your email marketing questions

Claim your free email marketing audit!

170 - In this episode, we’ll guide you through our star Bounce Back flow that converts well time after time. Plus, learn how to harness post-purchase bounce-back flows to boost revenue. Tune in now!

You’ll Learn

• How to retain holiday shoppers with the Bounce Back Flow
• How to build the Bounce Back and what exact emails to include
• Vira’s pro holiday hacks for the Bounce Back
• The exact strategies to incorporate into your holiday strategy 

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169 - In this episode, our brilliant host Vira Sadlak sits down with Neil Patel, a globally renowned digital marketing expert and bestselling author. 

Join us as Neil shares his favorite email marketing strategies, the surprising truths behind online shopping, and his insights into the evolving landscape of eCommerce trends.

Get ready to learn from the industry’s best!

You’ll Learn

• HTML vs. text-based emails: Neil reveals his preference
• The surprising truth behind one-click purchases
• Neil’s favorite AI tools for email marketing
• The one thing to look out for when following trends
• Neil’s expert insights on personalization in email marketing

Resources Mentioned in This Episode

• Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
• What is an AMP email?
• Design Like a Pro: Top Email Design Trends Decoded
• The Home Depot
• Neil Patel's Digital Marketing Blog

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168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM.

You’ll Learn

• How to use email marketing to create anticipation for the biggest sale of the year
• The 3 crucial automations you should set up from scratch for BFCM
• Vira’s go-to content trick to consider for your emails as you approach BFCM
• Why you shouldn’t rush turning on your BFCM automations

Resources Mentioned in This Episode

• Flowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode: https://flowium.com/whatsapp
• Best Giveaway Strategy to Use | How to Grow Your Email List
• #16. How To Choose The Right Tech Stack For Your Online Store
• Boost Open Rates with Animated Email Avatars and GIF Profile Pictures
• Rebuy, a personalization tool for eCommerce

Claim your free email marketing audit!

167 - Join us as our host Vira Sadlak sits down with Flowium’s Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM.

Interview Questions

• What are the best practices for prepping deliverability for BFCM?
• Are dedicated domains important for businesses of all sizes?
• Should brands secure Verified Blue Checkmarks in Gmail ahead of BFCM?
• What is email clipping and how does it affect deliverability?

Resources Mentioned in This Episode

• Boost Email Performance with the Sunset Flow (aka Re-engagement Email sequence)
• #153. The Ultimate Deliverability Q&A: Unlocking the Industry Secrets
• My Gmail Message Clipped! and 5 Tips How To Fix It?

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166 - Join our host Vira Sadlak and Dennis Mistrioty, co-founder & CEO of BATCH, as they dive into the CBD industry’s inner workings. Discover BATCH's standout strategies, learn how they use their SEO prowess to generate leads, and hear about their journey through advertising hurdles.

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165 - In this episode, we dive into 3 crucial email strategies: Back-in-stock Flow, Replenishment Flow, and Price-drop Flow. Learn how these flows contribute to revenue growth and customer retention, plus get Vira’s pro tips on taking those flows to the next level during BFCM.

Download a FREE Black Friday Cyber Monday Checklist Here! 

You’ll learn

• why Back-in-stock flow, Replenishment flow, and Price-drop flow, are essential for eCommerce success
• how these flows contribute to revenue growth and customer retention
• Vira’s pro tips on how she’s optimized engagement and conversion rates within those flows with her clients
• why Price-drop flows are essential during BFCM season plus practical examples on how to implement them

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164 - In this podcast episode, we take a profound plunge into the realm of eCommerce email and SMS marketing alongside Robbie Fitzwater.

Some of the questions we ask:

• What are some common mistakes businesses make with their email marketing efforts?
• How can businesses enhance the value and engagement of their email marketing for recipients, shifting it away from being perceived as a constant bother?
• How can businesses repurpose content from other channels and align it with their email campaigns?

Remember, email is not dead; it’s all about delivering exceptional content and building meaningful relationships. Tune in to learn more!

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163 - Join our host Vira Sadlak and Gorgias’ Rohan Kapoor as they delve into the fascinating world of customer service, like you’ve never experienced it before.

You’ll Learn

• What Gorgias is, how it’s different from other helpdesks, and  how you can use it to manage all your eCommerce tools
• How to elevate Customer Support to boost engagement, brand loyalty, and sales
• Smart Customer Support strategies to maximize revenue and minimize costs
• Converting leads into customers: how to tackle common pitfalls to effectively enhance conversion rates

Claim your free email marketing audit!