Email Einstein Ingenious eCommerce Email Marketing by Flowium

176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts.

Watch the full episode here! 

You’ll Learn

• A critical December 2023 deliverability update that will affect email deliverability if not addressed
• Three inbox protection updates announced by Gmail and Yahoo
• SPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting provider
• Spoofing and phishing: the difference and how they will be impacted after the deliverability updates take effect
• The changes in unsubscribe buttons and what Klaviyo is going to do about it
• Potential alterations to custom preference pages you may need to make

Resources Mentioned in This Episode

• Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
• Google + Yahoo’s new sender requirements: how to prepare without interrupting your BFCM plans
• Klaviyo
• Chubbies Shorts - Proper Length Men's Shorts & So Much More
• How To Improve Your Email Deliverability | New Google Update
• Nike. Just Do It.
• Smart Passive Income with Pat Flynn | Community for Entrepreneurs
• Mailchimp: Marketing, Automation & Email Platform
• Get a FREE Email Marketing Audit
• Reach out to our team and we’ll set SPF, DMARC, and DKIM records for you at no cost.

Claim your free email marketing audit!

175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period.

You’ll Learn

• Effective product launch strategies
• Why it’s important to understand customer resolutions
• How to capture your customers’ attention and generate excitement after the holidays
• Popular eCommerce brands that you can learn from 
• Teasers, anticipation, exclusive access, and strategic leaks that can generate excitement and drive sales
• The power of loyalty programs and referral programs 

Resources Mentioned in This Episode

• Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
• #171. Boost Sales Without Discounts: Our Foolproof Strategies
• Examples from the Best Brands’ Product Launch Email Campaigns
• Loyalty Program Strategy - QUICK WIN - Reward Points Statement
• The New One Minute Manager by Ken Blanchard
• Your Best Year Ever, Without the Resolutions by Michael Hyatt
• Steve Jobs by Walter Isaacson
• Dr. Squatch: Organic Soap | Natural Soap | Handmade Soap
• The Best Product Launch | Email Inspiration
• The Best Product Launch Email Design | Teaser Email Design
• RSVLTS
• Apple
• Burrow: The Luxury Couch for Real Life
• BEHAVE
• DEUX | Good-For-You Snacks
• Disney.com | The official home for all things Disney
• Be Useful: Seven Tools for Life by Arnold Schwarzenegger
• JIMMY CHOO - Official Online Boutique | Shop Luxury Shoes
• BYLT Basics™ - Premium Basics
• Mental Healthcare Clinic Focusing On Your Brain Health
• Ezra Firestone
• Leave an Apple review & get a Flowium gift
• Send us your email marketing questions

Claim your free email marketing audit!

174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year!

Watch the full episode here! 

You’ll Learn

• How to sync your target audience on different platforms
• Klaviyo’s functions to leverage for a smoother shopping experience
• One simple strategy to boost your AOV by 10%
• Why it’s worth investing in an app before BFCM
• One seemingly small detail that can sabotage your checkout process
• Things to consider and tools to leverage to improve your delivery process
• One low-hanging-fruit strategy guaranteed to boost your conversions
• The biggest category that gets returned during BFCM and what to do about it

Resources Mentioned in This Episode

• Free Black Friday/Cyber Monday Checklist
• Unlocking Customer Service Success: Lessons from TalentPop
• Turning Customer Service into a Profit Center: Chat with Gorgias
• TalentPop
• 12 Strategies to Boost AOV During BFCM
• Tapcart blog
• Malomo
• The Klaviyo Blog
• H&M
• Loom: Free screen recorder for Mac and PC
• ProductPinion Increases your Amazon Sales with Testing
• #138. Maximize Profits By Learning Customer’s Opinions
• Wonderment Proactive CX Platform
• Leave an Apple review & get a Flowium gift
• Send us your email marketing questions

Claim your free email marketing audit!

173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more!

Watch the full video here! 

You’ll Learn

• What AOV is and why it’s so important
• The factors that influence AOV
• The one thing to fix to cut your abandoned cart rates
• A time-tested strategy that organically boosts your AOV
• The right way to bundle products 
• How to take your subscriptions to the next level
• The difference between bundles and bulk - and what you should choose for your business
• How to leverage your loyalty program to boost your AOV
• How to upsell during and after checkout
• Why you should invest in a referral program for your business

Resources Mentioned in This Episode

• 12 Strategies to Boost AOV Checklist 
• #172. BFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers
• CartHook
• Rebuy
• Rasa
• Sticker Mule
• OURA Ring
• Article
• Kits
• Organifi | Plant-Based Superfood Blends

Claim your free email marketing audit!

172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.

Watch the full video here! 

You’ll Learn

• Andriy’s thoughts on BOGO deals
• Different ways to organize a BOGO sale
• Andrea’s take on mystery discounts for BFCM
• The right way to incorporate Gift Guides into your BFCM emails
• Tiered discounts and how to use them for BFCM

Resources Mentioned in This Episode

• Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
• #171. Boost Sales Without Discounts: Our Foolproof Strategies
• Eurovision Song Contest
• Kalush Orchestra
• RSVLTS
• Shopify
• The Best Strategy I Ever Saw
• Chubbies Shorts - Proper Length Men's Shorts & So Much More
• Sephora: Makeup, Skincare, Fragrance, Hair & Beauty Products
• Clinique | Dermatology Skincare, Makeup, Fragrances & Gifts
• Sticker Mule
• Leave an Apple review & get a Flowium gift
• Send us your email marketing questions

Claim your free email marketing audit!

171 - In this episode, we uncover the secrets behind boosting your revenue without relying on traditional discount offers. Discover a range of tactics, from effective freebie offers to loyalty program hacks.

Resources Mentioned in This Episode

• Rebuy
• RSVLTS
• Sephora
• Viking Waffles: Protein Waffles
• Literally The Coolest Book by Levi Plesset
• Leave an Apple review & get a Flowium gift
• Send us your email marketing questions

Claim your free email marketing audit!

170 - In this episode, we’ll guide you through our star Bounce Back flow that converts well time after time. Plus, learn how to harness post-purchase bounce-back flows to boost revenue. Tune in now!

You’ll Learn

• How to retain holiday shoppers with the Bounce Back Flow
• How to build the Bounce Back and what exact emails to include
• Vira’s pro holiday hacks for the Bounce Back
• The exact strategies to incorporate into your holiday strategy 

Claim your free email marketing audit!

169 - In this episode, our brilliant host Vira Sadlak sits down with Neil Patel, a globally renowned digital marketing expert and bestselling author. 

Join us as Neil shares his favorite email marketing strategies, the surprising truths behind online shopping, and his insights into the evolving landscape of eCommerce trends.

Get ready to learn from the industry’s best!

You’ll Learn

• HTML vs. text-based emails: Neil reveals his preference
• The surprising truth behind one-click purchases
• Neil’s favorite AI tools for email marketing
• The one thing to look out for when following trends
• Neil’s expert insights on personalization in email marketing

Resources Mentioned in This Episode

• Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
• What is an AMP email?
• Design Like a Pro: Top Email Design Trends Decoded
• The Home Depot
• Neil Patel's Digital Marketing Blog

Claim your free email marketing audit!

168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM.

You’ll Learn

• How to use email marketing to create anticipation for the biggest sale of the year
• The 3 crucial automations you should set up from scratch for BFCM
• Vira’s go-to content trick to consider for your emails as you approach BFCM
• Why you shouldn’t rush turning on your BFCM automations

Resources Mentioned in This Episode

• Flowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode: https://flowium.com/whatsapp
• Best Giveaway Strategy to Use | How to Grow Your Email List
• #16. How To Choose The Right Tech Stack For Your Online Store
• Boost Open Rates with Animated Email Avatars and GIF Profile Pictures
• Rebuy, a personalization tool for eCommerce

Claim your free email marketing audit!

167 - Join us as our host Vira Sadlak sits down with Flowium’s Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM.

Interview Questions

• What are the best practices for prepping deliverability for BFCM?
• Are dedicated domains important for businesses of all sizes?
• Should brands secure Verified Blue Checkmarks in Gmail ahead of BFCM?
• What is email clipping and how does it affect deliverability?

Resources Mentioned in This Episode

• Boost Email Performance with the Sunset Flow (aka Re-engagement Email sequence)
• #153. The Ultimate Deliverability Q&A: Unlocking the Industry Secrets
• My Gmail Message Clipped! and 5 Tips How To Fix It?

Claim your free email marketing audit!