176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts.

Watch the full episode here! 

You’ll Learn

• A critical December 2023 deliverability update that will affect email deliverability if not addressed
• Three inbox protection updates announced by Gmail and Yahoo
• SPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting provider
• Spoofing and phishing: the difference and how they will be impacted after the deliverability updates take effect
• The changes in unsubscribe buttons and what Klaviyo is going to do about it
• Potential alterations to custom preference pages you may need to make

Resources Mentioned in This Episode

• Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode
• Google + Yahoo’s new sender requirements: how to prepare without interrupting your BFCM plans
• Klaviyo
• Chubbies Shorts - Proper Length Men's Shorts & So Much More
• How To Improve Your Email Deliverability | New Google Update
• Nike. Just Do It.
• Smart Passive Income with Pat Flynn | Community for Entrepreneurs
• Mailchimp: Marketing, Automation & Email Platform
• Get a FREE Email Marketing Audit
• Reach out to our team and we’ll set SPF, DMARC, and DKIM records for you at no cost.

Claim your free email marketing audit!