Email Einstein Ingenious eCommerce Email Marketing by Flowium

156 - Frustrated with customers who only visit your site for promotions? Boost your business's health by examining your AOV with our host Vira and our special guest Nick Hein. Learn to calculate your AOV, diagnose issues, and build strategies for improvement.

You’ll Learn

• Discover how to calculate your AOV like a pro
• Uncover the importance of tracking your AOV for business success
• Leverage AOV to gain customer insights and target the perfect shoppers
• Master the art of offering cross-sells and upsells at the right time and place
• Boost your AOV and drive sales with strategic promotions.

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155 - Join our host Vira Sadlak for this interview with Reed O'Brien, Strategic Partnerships Manager at Empire Flippers, where he reveals expert tips for planning a successful business exit. 

Discover insider strategies for selling small or large businesses, and learn how to avoid common pitfalls while preparing for a smooth and lucrative business sale.

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154 - Are you struggling to get your email campaigns to land in your customers’ inboxes? That’s exactly what this episode’s guest can help you with!

You’ll Learn

• The one thing you should do to check if your emails are landing in spam 
• The key factors email services consider for email placement 
• When and how to leverage a single opt-in 
• One tiny factor with a massive deliverability impact 
• How Inboxbooster helped Y Combinator get out of the spam folder 
• One common mistake startup eCommerce businesses often make when incorporating email into their marketing 

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153 - Our Klaviyo superstar Bobi Nikolovski and Email Einstein’s host Vira Sadlak sit down to discuss all things deliverability.

Offering an impressive track record in email marketing, Bobi shares valuable insights to help you navigate the complex landscape of email deliverability. Plus, with Vira’s quick-witted questions that had Bobi share insider knowledge and lots of behind-the-scenes, this is an episode you don’t want to miss.

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152 - In this action-packed episode, our very own Erik Tharp, a brilliant email marketing specialist at Flowium, and our host Vira Sadlak sit down to discuss the latest trends and best 4th of July practices for both American and international brands. 

You’ll learn

• Critical segments to target for 4th of July
• One creative way to segment your audience for 4th of July 
• The best way to personalize your 4th of July campaigns
• Important considerations around 4th of July segmentation 
• Examples of great 4th of July campaigns
• A time-tested promotion trick you can’t afford to ignore
• What you need to send in the days leading up to 4th of July 

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151 - Listen to the episode and you'll learn: 

• One of the biggest email marketing challenges today (spoiler: it's neither Open Rate nor deliverability) and what to do about it
• What CleverGIFs is and how it can help transform the way you view email personalization
• One proven way to foster a genuine connection with your email subscribers and boost engagement
• How dynamic images work and how you can use them in your campaigns

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150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers.

Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand.

In this episode, Vira explains the details of the churn risk segment and shares the exact definition of this segment that you can readily implement within Klaviyo. 

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149 - In this episode, we delve into the world of segmentation strategies and unlock the secrets to boosting your conversions. We’re joined by 8 of our email marketing strategists who share their personal favorite ways to segment. 

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148 - The importance of segmentation is no secret to anyone in email marketing. But should we rely solely on the conventional “60-day engaged”, or is there a more effective approach? 

In this episode, our guest John Chao joins our Email Einstein, Vira, to discuss advanced segmentation and how to leverage it to maximize your list’s profitability.

About today’s guest
You’ll Learn
Some of the questions we ask
Links mentioned in this episode

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147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation. 

RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:

• Recency: How recently a customer has made a purchase
• Frequency: How often a customer makes purchases
• Monetary Value: How much money a customer has spent

Listen to the episode and learn how to use RFM segmentation to personalize your customer journey! 

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