189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.

Watch the full in-person episode here!

Interview Questions

• What is charity: water about and what are your values?
• What technology do you use to manage projects at charity: water?
• How big is your retention team?
• Is the concept of retention different for NGOs?
• Are there marketing channels where you put more resources than others?
• How do you leverage email marketing to reach potential donors?
• How do you grow your email list?
• Do you collect zero-party data?
• What ESP do you use?
• What email automations do you use?
• Do you use a loyalty program?

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